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w south beach

Reuben Brothers Acquire W South Beach From Tricap and RFR

Reuben Brothers | October 29, 2024

Miami Beach, FL (October 29, 2024) – In a milestone transaction that is set to redefine the luxury hotel market in Miami, Reuben Brothers have acquired the renowned W South Beach from Tricap and RFR. The landmark deal, valued at over $400 million, reinforces Reuben Brothers' commitment to strategically expanding their hospitality portfolio in the United States and beyond. David Edelstein (Tricap) and RFR acquired the 3.5-acre property in 2004 and commenced the development of a new world-class luxury hotel, W South Beach, along with The Residences at W South Beach. When it opened its doors in 2009, it significantly reshaped the landscape o...

W South Beach Appoints Isabel Gracia as Director of Sales and Marketing

March 23, 2022

MIAMI BEACH, FL – March 23, 2022 – W South Beach announces new additions to its management team, Isabel Gracia as Director of Sales and Marketing and Constanza Montalva as Director of Programming. Isabel Gracia will oversee W South Beach’s sales and marketing team to continue to drive sales and revenue growth, after W South Beach’s most successful year since opening in 2009. Gracia will lead sales initiatives and targeted audience engagement developed through creative marketing campaigns, W brand initiatives and network management. Gracia, known for developing long-term dynamic partnerships for leading hospitality brands, brings m...

W South Beach Appoints Dean Peters as Director of Sales and Marketing

W South Beach | October 19, 2017

MIAMI BEACH, FL (OCTOBER 2017) – W South Beach announces new additions in sales leadership with the appointment of Dean Peters as director of sales and marketing of the iconic 408-room luxury lifestyle hotel. Peters brings more than 28 years of leading hospitality experience to W South Beach. In his new role, Peters oversees all sales and marketing efforts, including leisure, entertainment and business travel, catering and group sales, digital and creative marketing efforts, branding initiatives, strategic partnerships, advertising, and media efforts. Most recently, Peters served as area sales leader for 15 Marriott managed proper...

W South Beach Appoints George Adel as Director of Revenue Management

W South Beach | July 21, 2016

MIAMI BEACH, FL (JULY 2016) – W South Beach, the iconic luxury lifestyle hotel located in the heart of South Beach, today announced the appointment of George Adel as Director of Revenue Management. Adel will lead all top-line generating efforts for W South Beach, including channel distribution, pricing and strategy development for all segments. Adel is a strategic and innovative revenue director bringing more than 13 years of experience in luxury hotels across the world to W South Beach, as a Starwood veteran who ventured into the hospitality industry at Sheraton Soma Bay Resort on the coast of Egypt's famed Red Sea. He will be in...

W South Beach Appoints Ramon Von Schükkmann as Director of Sales & Marketing

W South Beach | March 1, 2016

MIAMI BEACH, FL (March 1, 2016) - W South Beach, the iconic luxury lifestyle hotel located in the heart of South Beach, today announced the appointment of Ramon Von Schükkmann as Director of Sales & Marketing. Von Schükkmann will oversee all sales and marketing efforts, including digital and creative marketing efforts, branding initiatives, strategic local partnerships, advertising, and local, national and international media efforts. Von Schükkmann is a dynamic and creative sales and marketing leader bringing more than 20 years of experience in luxury hotels to W South Beach. He will be instrumental in promoting the ...

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