Don’t Forget the Forgetting Curve! Using Neuroscience to Create Re-memorable Training for Revenue Managers (and others!)

the Authors | December 4, 2017

by W. Todd Maddox, Ph.D., David Hayes, Ph.D., Joshua Hayes, MA Hoteliers know the demand for well-trained revenue managers (RMs) has exploded in recent years. All hotels need a qualified individual whose responsibilities include addressing the property's unique approach to optimizing profitability by recognizing, forecasting, and shaping their customers' buying patterns. The best training programs for RMs address key content in the areas of customer psychology, accounting, sales, marketing, and rooms management, among others. And yet, every hotel GM could likely relate to the following "it really happened" case study; widely used today ...