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Waterparks Maintain Momentum in 2024 Amid Growth and New Opportunities

David J. Sangree | April 11, 2024

By David J. Sangree March 2024 – In 2023, waterpark owners and operators saw a more competitive market as attendance levels remained similar to 2022 while ticket pricing growth was more subdued. This occurred due to increased competition from a variety of additional attractions and entertainment venues in the post-pandemic economy. In 2023, 16 indoor waterpark openings and expansions added 480,000 square feet of indoor waterpark space while twelve new outdoor waterparks opened. New growth is forecasted for indoor and outdoor waterparks in 2024 as several large-scale projects will open that will alter the waterpark landscape. These projec...

Waterparks Poised for More Growth Amid Robust Recovery

David J. Sangree | April 19, 2023

By David Sangree In 2022, waterpark owners and operators breathed a sigh of relief as the industry shifted back to normal in the wake of two years of uncertainty. With the pandemic a rearview concern in 2022, most waterparks continued their recovery to see attendance improve. This robust performance paved the way for new growth in all segments of the industry. Several large-scale projects planned for 2023 and beyond will alter the waterpark landscape at both indoor and outdoor waterparks. These projects will continue to encourage existing properties to innovate and update to keep market share. The industry is also seeing elevated intere...

Waterparks Riding a Recovery Wave in 2022

David J. Sangree | April 14, 2022

After two years of pandemic concerns that saw many waterparks remain closed throughout 2020 and suffer continued disruption in 2021, 2022 is anticipated to be a pivot back to normal for the industry. As vaccines are now widely available and COVID becomes endemic, waterparks are poised to capitalize on pent-up demand and return to pre-COVID performance levels. While 2021 saw robust growth in pricing at many properties, 2022 will see the industry open a number of expansions and new developments. Several large-scale projects will alter the waterpark landscape at both indoor and outdoor waterparks and continue to encourage properties to innovate ...

Indoor and Outdoor Waterpark Supply Continues Growth as Surf Simulators Take Center Wave

David J. Sangree, MAI, CPA, ISHC | April 13, 2015

by David J. Sangree, MAI, CPA, ISHC The waterpark industry has shown continued growth in 2014 with increased numbers of indoor and outdoor waterparks being developed throughout the United States and Canada. Our projections for 2015 show a number of new openings will occur throughout North America, which will boost the supply of waterparks and increase revenues for this growing industry. As the amount of indoor waterpark square footage and number of outdoor waterparks increase in 2014 and 2015, many new parks are looking to the latest trend in recreational water entertainment to set them apart. Simulated surf machines provide a skill-bas...

World’s Top 30 Indoor Entertainment Centers: Major Theme Parks Are Going Indoors, Part 1

JLC Hospitality Consulting | July 11, 2013

Anchored by Shopping Malls, Hotels, Waterparks & Casinos; KidZania is fastest-growing in edutainment By Jeff Coy, ISHC When you think about Six Flags, Sea World or Cedar Fair, it is typically an outdoor experience during summer when kids are out of school. But now, major theme parks and amusement parks are going indoors --- where they can attract visitors 365 days a year and not worry about poor weather wiping out profits. Indoor theme parks are not new, but there is a surge of new development. The first large-scale indoor amusement park, Galaxyland, built in 1985, was a giant success with 400,000 sf of amusements and thrill rides i...

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