12 Easy Ways to Secure More Direct Voice Reservations

Doug Kennedy | June 14, 2023

By Doug Kennedy Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry. For decades now, pundits have predicted the death of voice as a booking channel. First, it was the emergence of OTA’s, then the birth of the smartphone, then the emergence of the concept of imaginary “generations” based on birth year, which supposedly have homogenous attitudes about technology vs. people. And yet the phones still ring. Surely, the number of voice bookings has decreased significantly over the years as online options grow, but smart leaders recognize that direct bookings ar...