website content
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
Content Is Critical for the Coming Travel Surge
Larry and Adam Mogelonsky | March 31, 2021
By Larry and Adam Mogelonsky It’s the night before the storm for the start of a solid recovery in hospitality. It will happen first at the domestic level, then internationally. For the latter, all eyes are on IATA to open some bubbles amongst the most vaccinated countries, with our particular interest on an EU-US reopening. But there are some issues associated with this reopening of flight routes in that customers have changed where and how they are booking their hotels since the pandemic started early last year. You have to be ready, and this means ensuring that your content is fully up to date on all the channels where potential gue...
How to Organize Your Website Content Like Marie Kondo
HEBS Digital | March 15, 2019
By Nick Papa, Senior Copywriter When Marie Kondo first published "The Life-Changing Magic of Tidying Up" in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo's KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game — the more you could create, the better. But as the decade progressed, Google changed the rules. While it was common to have several landing pages targeting variations of the same keyword (e.g., separate landing pages for "hotel near Brooklyn Bridge" and "hotel in lower Manhattan"), Google began to fa...
