website conversion
Here’s Why Your Fancy Hotel Website Is Not Converting
Simone Puorto | August 28, 2024
By Simone Puorto And if that sounds just like business common sense, a ton of studies and industry literature prove that this simple integration can boost conversion rates up to 40% (source: AZDS Interactive Group ). ONYX Hospitality Group observed a 40% increase in conversion rates following the integration of SynXis into their site; similarly, TFE Hotels experienced a 21% rise in conversion rates after redesigning their websites with integrated booking engines, while Loews Hotels & Co saw a 30% increase in direct bookings. And the list goes on Ad Infinitum. Quoting these case studies might seem overkill, as this is a no...
Travel Tripper and Pegasus Launch Conversion Plus
Travel Tripper | May 15, 2019
New direct booking tool helps hotels personalize website offers in real time, boosting conversion rates and direct revenues (NEW YORK) - May 15, 2019 — The newly-merged Travel Tripper and Pegasus announced the launch of Conversion Plus, an innovative website tool that enables hotels to automate smart, personalized promotions to potential guests by combining CRS rate data with the user's behavior, search history, and preferences. The solution enables hotels to significantly increase conversion rate and direct revenue while improving guest engagement on their websites. "Conversion Plus is a game changer for hotel marketers who face...
How to Increase Hotel Direct Bookings
Hotelogix | April 23, 2019
Before we dig into the ways to increase hotel direct bookings, hope you're convinced with the "Why of Direct Bookings". If not, you can check this blog of ours that highlights the reasons to have a strategy for hotel direct bookings. Now, let's come to the topic - how to have a 'book direct' strategy? How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities? Well, there is no definite, isolated way to drastically increase direct bookings at your hotel. Increased direct booking is a result of many collaborative efforts. And...
