website marketing
Quick Wins to Increase Holiday Bookings on Your Hotel Website
Luke Markesky | November 1, 2023
By Luke Markesky While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. 1. Generate buzz Th...
Understanding Google’s Guidelines Regarding Spammy and Misleading Practices
Lodging Interactive | October 23, 2023
Google Announces Completion of October 2023 Spam Update Google confirmed the completion of its Spam Update rollout on October 20, following the initial announcement made on October 4. On October 20, Google successfully concluded the rollout of its October 2023 Spam Update, aimed at combating thin and deceptive content on the web. The October 2023 Spam Update specifically targets thin, duplicated, misleading, or overly promotional content. It's a call to action for publishers to revisit their websites and ensure they align with Google's updated spam prevention measures to continue ranking well in search results. Google Announces Comple...
Vizergy Receives Multiyear Recognition in Website Design and Development
Vizergy | October 20, 2020
The company’s success and steady growth stem from its expertise in hospitality marketing. JACKSONVILLE, Fla., Oct. 20, 2020 – For the second consecutive year, Jacksonville Business Journal lists Vizergy® Digital Marketing No. 2 for Website Design and Development in Northeast Florida, ranked by local employment. Vizergy CEO Joe Hyman attributes this continued recognition to the digital marketing company’s concentration in the hospitality industry. “The concept of being a specialist is a major factor in our leadership position in this space,” Hyman said. “Our sole focus is hospitality marketing.” As industry leaders in hosp...
