website traffic
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
Tambourine’s Symphony Boosts Clients’ Revenue by $63 Million in First Year
Tambourine | October 29, 2015
New York, NY -- Symphony, a new digital marketing, booking and distribution program from Tambourine, has been proven to maximize direct revenue for independent properties of all sizes. Symphony has been in testing for more than a year at more than 100 independent hotels worldwide, with the properties experiencing an average 8% reduction in OTA commissions and a 12% increase in direct bookings, generating an additional combined $63 million in direct bookings. Tambourine developed Symphony to help hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring ...
