The Power of Welcome Baskets

Larry Mogelonsky | October 14, 2015

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) "Welcome to our hotel! Help yourself to some complimentary drinks and snacks." This is what's being communicated on the surface whenever a guest arrives at his or her room and is delightfully surprised by a welcome bag or basket of food and beverages. But beneath the surface, it sounds a lot more like this: "Your business is truly appreciated. We understand that you're tired and perhaps mildly stressed from traveling, so relax and recharge your system in the tranquility of your own room while you plan your next move." In this sense, free in-room welcome baskets go a long way to build rappor...