Wellness Floors as a Steppingstone for Enhanced Mixed Use Revenues

Adam and Larry Mogelonsky | June 12, 2024

By Adam and Larry Mogelonsky The core revenue stream for every hotel brand will always be heads in beds. But increasingly for luxury, premium and upscale properties, a strong reason to visit is required to convince customers to select you versus the competitor. With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations. Your hotel must forge a striking identity, with the wellness industry now assuming a central role in a brand’s strategy for attracting guests and commanding above-market rates. Not just as a reason to visit to feed the rooms revenue ledger, ...