whitepaper
The Hotelier’s Guide to Operational Excellence in 2025
Otelier | October 2, 2024
The operational landscape continues to shift as hotels increasingly rely on data and efficiencies to stay competitive and meet guest expectations. This whitepaper explores five key areas where hotels can optimize operations, improve guest satisfaction, and drive profitability by harnessing data-driven tools and strategies. By examining five key areas of hotel operations, this whitepaper serves as a comprehensive roadmap for hoteliers looking to thrive in a data-driven world. It highlights how leveraging data and technology can lead to more efficient processes, better decision-making, and improved profitability. Below, hotel managers...
HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing
HSMAI | September 4, 2024
McLean, VA (Sept. 4, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) and Curacity have jointly released a comprehensive white paper on the importance of upper-funnel marketing in the hospitality industry. The white paper, titled, “From Last-Click to First Look: A Commercial Strategy Makeover Story for Upper Funnel Marketing,” marks a pivotal shift in the industry’s approach to brand awareness, offering a roadmap for long-term growth and profitability. After years of prioritizing last-click attribution, the hospitality sector is beginning to recognize the critical role of upper-funnel marketing st...
Today’s Metasearch: Why It Should Be in Every Hotel’s Marketing Mix
NextGuest Digital | December 12, 2019
Hoteliers are always looking for ways to improve their digital strategies and turn every dollar into an even greater revenue-driving initiative. Every hotelier’s marketing mix should include metasearch — especially considering all of the new and exciting updates coming to existing metasearch platforms and search engines. Google and TripAdvisor are rolling out new optimization and targeting options that will allow advertisers to reach relevant audiences and maximize spend. Also, Bing is introducing Bing Hotel Ads, and NextGuest is one of the first agencies to offer connectivity and presence on this important search engine. Download the ...
The Guestbook Releases New White Paper, “Understanding Boutique Aficionados,” Analyzing Experiential Traveler Preferences and Booking Beha
The Guestbook | December 10, 2019
Cash back rewards innovator The Guestbook examines experiential travel market, helping boutique hoteliers harness actionable insights to drive direct bookings LOS ANGELES — December 10, 2019 — The Guestbook, the world's largest rewards program for independent and boutique hotels, today announces the release of a new white paper, entitled “Understanding Boutique Aficionados.” This informative new white paper breaks down the specific booking and travel behaviors shared by two distinct segments of experiential travelers and reveals insights collected by The Guestbook through a national research study, which surveyed 1,031 Americans ov...
The Q4 Hotel Digital Marketer’s Whitepaper
November 19, 2019
Now available for viewing and download, the NextGuest Q4 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the NextGuest Q4 2019 whitepaper to learn about: What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at the new resort fee legislation, Google’s push into vacation rentals, social media advertising,...
Now Available for Download: Hotelier’s Guide to 2020 Digital Marketing & Technology Budget Planning
NextGuest Digital | September 30, 2019
Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the previous year and set a new plan in action to start off 2020 on the right foot. When putting together your budget, think about upgrades your property needs to make regarding your digital technology and marketing strategy. It’s important to have an idea of where the industry is heading and keep forecasted trends for the upcoming year in mind when deciding how you want to allocate your marketing dollars. Budgeting should be looked at as more of an action plan to give your hotel a clear picture of where your money will be going each month and ...
Now Available: The Q3 Hotel Digital Marketing White Paper
NextGuest Digital | August 22, 2019
Now available for viewing and download, the NextGuest Digital Q3 2019 Edition: Hotel Digital Marketer’s White Paper. The white paper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The white paper also takes a deep dive into strategies that will help to reach different audiences throughout the travel planning journey. Read the NextGuest Digital Q3 2019 white paper to learn about: What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at alternatives to standard loyalty...
Content Personalization on the Hotel Website Whitepaper
NextGuest Digital | August 13, 2019
Personalization in the hospitality industry isn’t a new concept. Hotels often provide personalized in-room and on-property experiences, so why should the website experience be the same for all visitors? It’s not enough to present potential guests with static website content and expect them to find what they’re looking for and make a reservation. In fact, a Salesforce study found that by 2020, 51% of consumers will expect brands to anticipate their needs and make relevant suggestions. Through personalization, hotels can create a dynamic user experience. Rather than one broad experience that attempts to reach all possible travelers,...
