IHG Opens voco Paris Montparnasse Marking Brand Debut in France

IHG | September 24, 2020

IHG® Hotels & Resorts (one of the world’s leading hotel groups) launches their newest upscale brand voco™ in France with the opening of voco Paris Montparnasse. voco™ will also debut in the picturesque Strasbourg later this year, in the unofficial champagne capital Reims in 2021, and in Burgundy’s Beaune in 2022. Launched in 2018, voco™ combines the reassurance of a big brand with the informality and charm of an individual hotel. The name voco™ means ‘to invite’ and ‘call together’ originating from Latin, representing the brand’s thoughtful, unstuffy and charming nature. The 102-room voco Paris Montparnasse embod...