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SHR and Cloudbeds Partner to Transform Hospitality Management

SHR | March 4, 2024

HOUSTON & SAN DIEGO, March 4th, 2024 – SHR, a leading provider of innovative technology solutions for the hotel industry, and Cloudbeds, the premier hospitality management software platform, proudly announce their collaboration aimed at elevating hotel management through the integration of Allora CRS (Windsurfer) and the Cloudbeds platform. The collaboration between SHR and Cloudbeds marks a significant milestone in the hospitality technology landscape. By joining forces, both companies aim to deliver enhanced solutions that empower hoteliers to streamline operations, optimize revenue, and elevate the overall guest experience. Key ...

SHR Data Shows Record Direct Website Demand and Increased Conversion Rates

SHR | August 4, 2021

Hotels using the Windsurfer Booking Engine saw a combined record 3.3 million visitors in June 2021 and 3.4% of those travelers converted into bookings. HOUSTON, August 4, 2021 — Hotels using the Windsurfer Booking Engine from SHR, Sceptre Hospitality Resources, saw a record amount of traffic to their direct websites in June 2021 and converted 3.4% of that traffic, higher than most reported industry averages. Hotels have seen demand – mainly from leisure guests – creep up slowly but surely since the beginning of the year. But very few hoteliers predicted demand would rebound so quickly to higher levels than ever before. The 3.3 mil...

SHR Expands Google Connectivity to Drive Direct Traffic Through Free Booking Links

SHR | July 29, 2021

Windsurfer Booking Engine clients now have the ability to capture direct bookings from the world’s largest search engine by appearing throughout Google search results at no cost. HOUSTON, July 29, 2021 — SHR, Sceptre Hospitality Resources, a leading provider of technology that helps hotels execute their best revenue generation strategies, has teamed up with Google to provide its clients with the search giant’s newest product, Free Booking Links. Free Booking Links appear organically in Google search results when users search for hotels and can be used to drive traffic directly to the hotel, avoiding costly OTA commissions. Free bo...

SHR Announces Powerful Megasys and SmartHOTEL Integrations

SHR | January 24, 2019

THE HAGUE, NL, TULSA, OK, AND HOUSTON, TX, January 24, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has unveiled two new best-in-class integrations; the Portfolio HMS by Megasys Hospitality Solutions, and SmartHOTEL's PMS connectivity hub. Primarily serving the U.S. market, Portfolio HMS is feature-rich, with options such as Reservation Sync from CRS to PMS, Inventory, Rate Code Create, Rate Value Sync, Restrictions, and Group Blocks. Based out of Tulsa, Oklahoma, the company serves a wide range of hoteliers, from independent hotels to conferen...

SHR Announces New CRS Product Features, Plus PMS and OTA Integrations

SHR | September 24, 2018

HOUSTON, TX, September 24, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has unveiled several new features within their Windsurfer® CRS Enterprise and Essentials products, in addition to two new key product integrations. Windsurfer Enterprise clients will now be able to Assign Policies by Channel, allowing them, for example, to set one cancellation policy for the Windsurfer® Booking Engine and a different policy for GDS. They will also enjoy a newly-expanded Registered Guest Reports feature. This means that reports can now be pulled at hotel level or chain level, helping En...

The Rainmaker Group Now Integrates With Central Reservation System, Windsurfer® CRS, to Provide a More Streamlined Interface for Customers

Rainmaker | September 20, 2018

ALPHARETTA, GA. — September , 2018 —The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software announces a full integration between Rainmaker's premier revenue management system, guestrev®, and SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS. This integration allows guestrev® to send pricing recommendations directly to Windsurfer CRS, giving properties the ability to access strategic information as they make pricing decisions. Hotel properties that utilize both guestrev® and ...

SHR Integrates With Rainmaker Guestrev® to Provide Advanced Revenue Optimization Tool

SHR | September 20, 2018

ALPHARETTA, GA and HOUSTON, TX, September 20, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has become fully integrated with the The Rainmaker Group's guestrev® product to help drive revenue and manage forecasting for SHR clients. Hotel properties that utilize both guestrev and Windsurfer will now be able to see Daily Rates, overbooking (at the property level or room type level), and Open/Close to Stay-Through within the CRS, instead of waiting for their PMS to relay the same data. And by sending pricing recommendations directly to Windsurfe...

SHR Selected by GreenTree Inn Hotels as New Distribution Partner

SHR | September 13, 2018

SCOTTSDALE, AZ and HOUSTON, TX, September 13, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has been chosen by GreenTree Hospitality Group, a leading hotel owner, operator, and franchisor of the GreenTree Inn and GreenTree Inn & Suites branded hotels, as its strategic distribution technology provider. GreenTree Hospitality, the U.S. arm of GreenTree Inn, made the move in an effort to find a technology solution that could grow with their business, that was customer service-centric, and yet could offer their franchisees a cost-effective soluti...

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