Windsurfer Booking Engine
SHR Data Shows Record Direct Website Demand and Increased Conversion Rates
SHR | August 4, 2021
Hotels using the Windsurfer Booking Engine saw a combined record 3.3 million visitors in June 2021 and 3.4% of those travelers converted into bookings. HOUSTON, August 4, 2021 — Hotels using the Windsurfer Booking Engine from SHR, Sceptre Hospitality Resources, saw a record amount of traffic to their direct websites in June 2021 and converted 3.4% of that traffic, higher than most reported industry averages. Hotels have seen demand – mainly from leisure guests – creep up slowly but surely since the beginning of the year. But very few hoteliers predicted demand would rebound so quickly to higher levels than ever before. The 3.3 mil...
SHR Expands Google Connectivity to Drive Direct Traffic Through Free Booking Links
SHR | July 29, 2021
Windsurfer Booking Engine clients now have the ability to capture direct bookings from the world’s largest search engine by appearing throughout Google search results at no cost. HOUSTON, July 29, 2021 — SHR, Sceptre Hospitality Resources, a leading provider of technology that helps hotels execute their best revenue generation strategies, has teamed up with Google to provide its clients with the search giant’s newest product, Free Booking Links. Free Booking Links appear organically in Google search results when users search for hotels and can be used to drive traffic directly to the hotel, avoiding costly OTA commissions. Free bo...
