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InTown Suites Turns to SHR for Cross-Product Automation

Sceptre Hospitality Resources (SHR) | May 5, 2022

Facing challenges sharing data and actions across systems, InTown has implemented SHR’s Bridge platform to automate traditionally manual processes.  HOUSTON – May 4, 2022 – InTown Suites, a leader in extended-stay hotels with nearly 200 properties in 22 states, has expanded its partnership with Sceptre Hospitality Resources (SHR), which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey. InTown, already a user of SHR’s Windsurfer CRS, is now leveraging SHR’s Bridge platform for increased functionality to automate several previously manual proces...

SHR’s Maverick CRM, Wave RMS Certified by Infor HMS

SHR | October 5, 2021

SHR’s full suite of revenue-generating products is now sharing data through deep integrations with Infor’s Property Management Solution. HOUSTON – OCTOBER 5, 2021 — SHR announced today that its Maverick CRM and Wave RMS products have completed their certification with the Infor Hospitality Management System (HMS) platform. These applications join SHR’s Windsurfer CRS – which has previously been certified by Infor – as solutions that can now be seamlessly integrated within the Infor HMS environment. A next-generation Cloud-based PMS, Infor HMS is designed to jump-start an organization’s digitalization journey by creating ...

SHR Selected by GreenTree Inn Hotels as New Distribution Partner

SHR | September 13, 2018

SCOTTSDALE, AZ and HOUSTON, TX, September 13, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has been chosen by GreenTree Hospitality Group, a leading hotel owner, operator, and franchisor of the GreenTree Inn and GreenTree Inn & Suites branded hotels, as its strategic distribution technology provider. GreenTree Hospitality, the U.S. arm of GreenTree Inn, made the move in an effort to find a technology solution that could grow with their business, that was customer service-centric, and yet could offer their franchisees a cost-effective soluti...

SHR to Offer Unique Business Analytics Software

SHR | May 31, 2018

HOUSTON, TX, May 31, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, will now offer SHR clients one more tool in formulating and executing their best pricing strategies; SHR Rzr, an advanced business analytics reporting platform. SHR Rzr, powered by Hotelsoft, will provide seamless access to Windsurfer reservation data, allowing intuitive, in-depth pace and market segmentation reporting. This will enable revenue managers to reduce the amount of time spent on spreadsheets, focusing instead on revenue strategy. "SHR is committed to bringing hotelier...

SHR Names Chief Product Evangelist and Director of Product Management

SHR | April 16, 2018

HOUSTON, TX, April 16, 2018—SHR, Sceptre Hospitality Resources, a pioneer in advanced hotel distribution technologies and developer of Windsurfer® CRS, announced the promotions of associates Estella Hale and Doug Tucker. Estella Hale will be adding to her already rich history with SHR by moving from Vice President of Product to becoming the company's first Chief Product Evangelist. In her new position, she will act as the voice to SHR's vision of being the most trusted brand for hoteliers, working to inform, persuade, and convert the clients she serves toward their best hospitality technology. Estella originally joined Whitebo...

Vagabond Inn Corporation Sees Significant Mobile Revenue Gains with Windsurfer CRS

Vagabond Inn Corporation | June 12, 2017

EL SEGUNDO, CA and HOUSTON, TX June 12, 2017—In December 2016, Vagabond Inn Corporation completed its transition to its new distribution platform, Windsurfer® CRS by SHR, a leading provider of hospitality distribution technology. Vagabond Inn Corporation spent the 9-month transition process working with each individual Vagabond Inn hotel to ensure all locations had a seamless experience. One key driving force in the company's decision to partner with SHR and implement Windsurfer was the platform's mobile responsive booking engine. "We are extremely happy with the look, feel, and most importantly, performance of the mobile book...

SHR Developer of Windsurfer® Completes Integration with Google Hotel Ads

SHR | January 25, 2017

HOUSTON, TX January 24, 2017—SHR, developer of the Windsurfer® hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel. SHR joins a select group of authorized integration partners providing access to Google Hotel Ads. Hotels like La Quinta Inns & Suites, Premier Inn, and Hilton Worldwide have achieved impressive booking numbers leveraging Hotel Ads, with Hilton seeing an increase in conversion rates as high as 45%. Estella Hale, VP of Product for SHR, commented: "We are excited to offer...

SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens™ Canc

SHR | January 9, 2017

HOUSTON, TX JANUARY 9, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its TopSail™ Internet Booking Engine (IBE). Life Happens™ is a revolutionary hotel cancellation protection that allows guests to cancel their non-refundable reservations and receive an 80% refund. At zero cost to hotels, the Life Happens™ integration into SHR's TopSail Internet Booking Engine empowers hotels to provide maximum flexibility to their guests without the risk of lo...

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