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wine sales

wine sales

Don’t Neglect the Bottom Line: Why Amenities Matter to Your Guests

Adam Hoydysh | February 21, 2019

By Adam Hoydysh, Vice President of Hotel Sales at Plum When it comes to curating an exceptional guest experience from top to bottom, pre-stay to post-stay, hoteliers must pay mind to a number of factors and touch-points. What matters most to guests? Is it the property itself? Is it the local experience? Is it the room? Do they crave a more high-tech experience, or traditional high-touch service? What inspires guest loyalty in 2019? Within the modern hospitality climate, hotels are expected to offer a balance between high-tech and high-touch service, a personalized experience with data-backed insights, a share-worthy property aesthetic, ...

Some Advice for Enhancing Wine Sales

Larry Mogelonsky | September 16, 2015

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Discussing wine at dinner with friends and colleagues over the years, what becomes quite apparent is that those who work in the restaurant or hotel business have vastly superior wine knowledge than the layman. In fact, most people couldn't tell you the difference in taste between a cabernet sauvignon and a merlot. For them, it's just red or white, or on special occasions, a sparkling white. How then do you get the upsell? How do you convince a patron to go from drinking by the glass to purchasing a bottle for a table? How do you get someone to opt for one of the more expensive listings inst...

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