wtm
How TripAdvisor Took Over the Travel Information Market – a WTM Report
World Travel market | November 3, 2015
The combination of the best, freshest and most relevant travel information, coupled with the ability to book in real-time, is really rather attractive when researching travel plans. Being able to stay on one site and do all of that is better. Step forward TripAdvisor, on a mission to complement its vast user-generated content (UGC) by buying the best of travel start-ups. It has taken 15 years to build up its UGC reviews – not only hotels, but restaurants, attractions, bars, tours and all other aspects of travel. Some 280m people now use the site to research travel. As Google owns travel search, now TripAdvisor harnesses UGC, socia...
2015 Top Travel Trends Revealed at World Travel Market
Euromonitor International | November 3, 2015
November 02, 2015 - LONDON - Euromonitor unveiled today the WTM Global Trends Report 2015 identifying the top emerging travel trends: The new American dream: work less, play hard A growing number of American companies offer unlimited vacation time to create a happier, loyal and motivated staff, which will have an effect on travel bookings. Smart technology drives travel to UK's secondary cities Digitalisation and hi-tech solutions are redefining the tourist offerings of UK urban centres to boost travel outside of London, currently the jewel in the crown of UK tourism. 'Hipster Holidays' revolutionise European city break Young and hip...
