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Wyndham Grand Crete Mirabello Bay Launches Third and Final Stage of Renovation

Zeus International Hotels & Resorts | November 30, 2022

Crete – November 30, 2022: Five-star resort Wyndham Grand Crete Mirabello Bay today announces the third and final stage of its extensive renovation, which will take place this fall ahead of a spring 2023 relaunch. Part of the well-known Wyndham Hotels portfolio, Wyndham Grand Crete Mirabello Bay is set on a pristine bay on the north-east coast of the Greek island of Crete, easily reachable from popular destinations Elounda and Agios Nikolaos. Owned and managed by Zeus International, Wyndham Grand Crete Mirabello Bay underwent an initial redesign in 2019, and a phase two renovation in 2022 to modernise the rooms and elevate the guest experie...

Shape-Shifting Soft-Brands – Trends and Popularity Talk

Frances Kiradjian | July 12, 2017

By Frances Kiradjian Wyndham Hotels' June launch of its Trademark Hotel Collection, a line of independently run three- and four-star properties, is the latest installment in a trend that has swept the hotel world and showing no signs of fading: the soft brand. But the shape-shifting creature that is the soft-brand has grown from those early low-stake experiments in which corporates tried their hand at masquerading in independents' clothing. Recent installments, like Trademark and Hilton's Tapestry Collection, show an increased confidence in the soft-brand concept, marketing their properties at to a luxury market and situating themselves...

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