zdirect
ZDirect Director of Sales Shares a Modern Approach to Guest Recognition at 2015 HUG Conference
ZDirect | November 5, 2015
During the HUG Conference, ZDirect's Director of Sales, The Americas, Adam Fractenberg will lead a must-attend interactive session on gaining business through loyalty programs. Hallandale, FL – November 5, 2015 – ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced that Director of Sales, The Americas, Adam Fractenberg, will lead a speaker session at the 2015 Host Users Group (HUG) Conference, which runs November 8 – 12 at the Sunriver Resort in Oregon. The 2015 Conference marks the 25th year that users of SMS|Host from the hospitality industry have been ga...
TravelClick Acquires ZDirect, A Leading Hospitality CRM
TravelClick, Inc. | October 28, 2015
Acquisition Broadens TravelClick's Technology Solutions; Enables Hoteliers to Create and Drive Deeper Guest Engagement and Increase Revenue Opportunities NEW YORK, October 28, 2015 – TravelClick ("the Company"), a global provider of innovative cloud-based, revenue-generating solutions for the hospitality industry, announced today that it has acquired ZDirect, a leading customer relationship management (CRM) platform in the hospitality sector. The acquisition of ZDirect, which represents the second acquisition made by TravelClick in the last 12 months, is yet another example of the Company's commitment to extending its industry le...
ZDirect Awarded Comprehensive TRUSTe Enterprise Privacy Certification Across Cloud Platforms
ZDirect | July 28, 2015
TRUSTe, the leading data privacy management company, certifies that ZDirect provides the industry standard in online privacy, ensuring reliability in consumer and client privacy. Hallandale, FL – July 28, 2015 – ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, announces its achievement in receiving the TRUSTe Enterprise Privacy Certification across all its Cloud-based platforms. TRUSTe offers the industry standard in online privacy, honoring companies who demonstrate privacy compliance and excel in the ability to build consumer trust. ZDirect offers an eCRM with a 360° guest and p...
ZDirect to Debut New Response Center Feature at HITEC 2015
ZDirect | June 16, 2015
Newly launched functionality provides staff with direct access to guest survey response capabilities, while maintaining dialog records on each conversation for instant reference and enhanced customer service Hallandale, FL - June 16, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced the latest enhancement to its industry-leading eMarketing solution: an innovative new Response Center that gives properties the ability to quickly respond to guest feedback and provide improved service, via a centralized easy-access online portal. At HITEC 2015 on June 16-18, ZDirect is...
ZDirect’s RFM Analytics Maximize Hotel Revenue-Earning Potential Identifying Guest Spending Behavior
ZDirect | June 9, 2015
Recency, Frequency and Monetary Modeling (RFM) platform provides hoteliers with vital tool to segment and target most valuable guests during all stages of the hotel stay experience. Hallandale, FL - June 9, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced the launch of its Recency, Frequency and Monetary Modeling (RFM) functionality. ZDirect's innovative eCRM platform can now analyze the spending behaviors of each guest and provide staff with an easy to understand numerical value that serves to score a guest's financial value to the property. With RFM, hoteliers ca...
ZDirect Provides Prairie Meadows Hotel & Casino with Increased Revenue and Guest Feedback Rates
ZDirect | May 13, 2015
Industry renowned ZDirect platform provides an automated room upgrade engine that leads to increased revenue and furnishes property staff with efficient guest survey tracking and analytics Altoona, IA - May 13, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has been recognized by the Prairie Meadows Hotel & Casino for the company's role in providing an effective solution to tracking and understanding guest feedback. In addition to enhancing overall guest communication with confirmations and pre-stay emails, implementing ZDirect's platform at the property has since dramatic...
ZDirect Releases 2014 Digital Marketing Benchmark Report for Global Hotel Industry
ZDirect | March 31, 2015
Leading provider of hotel eCRM and marketing automation solutions provides detailed industry-specific and segment-specific eMarketing performance data Hallandale Beach, FL - March 31, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has released the latest edition of its proprietary Hotel Email Marketing Benchmark Report. The new 2014 edition presents a variety of useful information, gathered and analyzed over the past 12 months, using performance results and data from digital marketing campaigns implemented by properties around the globe. As in previous editions, the new repor...
ZDirect to Introduce New Loyalty Management System at ITB Berlin 2015
ZDirect | March 3, 2015
Leading provider of eCRM and marketing automation solutions for the global hotel industry to unveil its integrated Loyalty Management System at the world's leading travel trade show. Hallandale Beach, FL - March 3, 2015 - ZDirect, a leader in above property marketing solutions and pioneer in hotel marketing automation, has announced that it will launch its new Loyalty Management System at the 49th annual ITB Berlin, taking place from March 4-8, at the Berlin Exhibition Grounds. ZDirect will be conducting continuous demonstrations of its Loyalty Management System at Hall 6.1 / Stand 156, alongside its extensive portfolio of comprehensive...
