zeina r fawaz
Lifestyle Hotels: The Emergence of a New Creative Class
HVS | April 23, 2015
April 2015 How It All Started The Lifestyle niche has gained momentum in recent years and has evolved into an established category of hotels. This article aims to explore the dynamics and behavioral patterns of this unique market and to reveal the emerging trends that encompass this modern subdivision of the industry. The Conception of Lifestyle Hotels The travel industry of the 21st century has been marked by a rising creative movement. Demand is slowly gearing toward the desire for unique experiences based on originality, design, authenticity, and cultural connections. Consequently, the definition of luxury has evolved as it is no lo...