Whitbread Launches New No Frills Brand, ZIP by Premier Inn

Whitbread PLC | October 22, 2018

Whitbread PLC, the UK's largest hospitality group today unveils ZIP by Premier Inn, a new no-frills hotel concept. The first ZIP by Premier Inn hotel will open with 138 rooms in the Roath district of Cardiff in early 2019. Whitbread conducted extensive research that revealed guests were willing to forego traditional expectations – such as large rooms and super-central locations - in favour of a lower price. ZIP by Premier Inn hotels will be located on the outskirts of major towns and cities and will feature small, modern rooms with prices from £19, representing excellent value for money. The rooms are billed as 'basics done ...