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Zleep Hotels in Denmark Signs Agreement With Marriott International to Rebrand Its Properties to Four Points by Sheraton

Core Hospitality | October 8, 2024

Zleep Hotels, the Danish design hotel brand, is set to rebrand to Four Points Flex by Sheraton.  October 8, 2024 - After founding and developing the Zleep Hotels brand, CEO Peter Haaber has entered an agreement with Marriott International through his hotel management company, Core Hospitality, to rebrand its 14 Zleep Hotels properties in Denmark to the Four Points Flex by Sheraton brand. The majority of the hotels are expected to be fully rebranded in December of this year, with the rest following in early 2025. Four Points Flex by Sheraton offers value-conscious consumers a hotel experience in convenient locations, with principles of reli...

Zleep Hotels Merges With Core Hospitality

Core Hospitality | August 14, 2024

All 14 Zleep Hotels in Denmark are merging with the management company Core Hospitality to create one of the largest hotel operators in the country. Danish hotel company Zleep Hotels A/S is merging with the third-party hotel management company Core Hospitality A/S, creating the 4th largest hotel operating company from Denmark. The merger happens immediately after a split with Deutsche Hospitality; while the German hotel group now owns 100% of the Zleep Hotels brand, Core Hospitality owns 100% of the operations in Denmark. Combined, the new management company will continue as “Core Hospitality”, signifying its multi-brand strategy a...

Deutsche Hospitality Rebrands to H World International

H World International | February 29, 2024

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Deutsche Acquires 51% of Zleep Hotels, Its Fifth Brand

Deutsche Hospitality | January 24, 2019

Frankfurt am Main, 24 January 2019 - Expansion of the competitive position: With an 51% investment in the family-run Zleep Hotels, Deutsche Hospitality is bringing a fifth hotel brand under the umbrella of the global player, thus creating the best possible conditions for further growth of all brands. The umbrella brand Deutsche Hospitality combines four well-known hotel brands: Steigenberger Hotels and Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotel. With the Zleep Hotels brand, Deutsche Hospitality is expanding its product offering, entering the economy market and expanding into Scandinavia for the first time. "Zleep...

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