Percipia Collaborates With Amazon’s Alexa Smart Properties Hospitality to Launch VIVA+
PERCIPIA | September 16, 2024
The Top 7 Pain Points in Hospitality Procurement and How to Overcome Them
Johannes Vocke | July 24, 2024
Technology
Bringing Data to Life: How a Deeper Guest Understanding Drives Revenue
the Author | February 22, 2018
By Terri Miller, Chief Executive Officer & Co-Founder, Concilio Labs Business today is all about choice — a surplus of choice. In this world of abundant choices, consumers hold the cards as they equip themselves with information to make educated buying decisions. The digital age has also created an ever-evolving online forum for both positive and negative consumer-generated reviews. As a result, the standard of business offerings must remain competitive, or risk being painted in a negative light by vocal consumers. This understanding holds true for the hospitality industry more than ever before, as hotels look to data-driven i...
Boosting Hotel Security: 4 Ways to Keep Your Guests Safe
Ann Neal | February 22, 2018
By Ann Neal The hotel industry is highly vulnerable to frauds and other forms of felonies, namely burglaries, assaults, and cybercrimes. The consequences of these criminal episodes are unforgiving, causing hotel owners a loss of revenue, reputation, and customer loyalty. As a result, security is a garnering investment that hotel owners are willing to make in order to protect their guests from the above-mentioned criminal offences. The latest technological advancements are helping hotel owners protect their guests and employees from physical threats and cybercrimes. A hotel owner must prioritize hotel security in order to offer safe acco...
The 9 Biggest Mistakes Hotels Make When Choosing a PMS and How You Can Avoid Them
StayNTouch | February 22, 2018
DOWNLOAD THE FULL CHECKLIST As a hotel owner, your property management system (PMS) can be the lifeblood of your business. The right PMS can bring many benefits to your hotel, from better staff productivity, increased operational efficiency, centralized guest data and communications, improved guest engagement and even increased revenue. However, some hotels can't take full advantage of these PMS benefits because they've made one or more common - yet critical mistakes in choosing the ideal solution. The problem is that this is a high-stakes game – picking the wrong tool can undermine your entire guest service strategy and p...
Adrian Awards Celebrate Travel Marketing Superheroes
HSMAI | February 22, 2018
HSMAI's 61st Annual Awards Honor Luminaries in Advertising, Digital Marketing, and PR The Hospitality Sales and Marketing Association International (HSMAI) hosted its annual Adrian Awards Dinner Reception and Gala at the New York Marriott Marquis, celebrating innovators in hospitality advertising, digital marketing, and public relations before more than 800 industry professionals. "HSMAI applauds this evening's winners for their ingenuity and hard work," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. He added, "Adrian Awards winners spark innovation throughout the entire hospitality industry," Established in 1956, the Ad...
IDeaS Revenue Solutions provides superior revenue strategy data for The Newport Harbor Hotel & Marina
Shaner Hotel Group | February 22, 2018
Independent property in Newport, RI gets competitive with an automated revenue management solution Tweet this: @IDeaS_RevOpt provides superior revenue strategy data for @Newport_Hotel. www.ideas.com/news #revenuestrategy MINNEAPOLIS – February 22, 2018 – With nearly 50 properties in their portfolio, both independent and branded hotels, the Shaner Group made a necessary choice for their Newport Harbor Hotel & Marina to advance their revenue strategy from a manual structure to an automated system. After looking at multiple solution providers, The Newport Harbor Hotel selected IDeaS Revenue Solutions (IDeaS), the leading pr...
ALICE Named Forbes Travel Guide’s Official Staff Operations Technology Provider for 2018
ALICE | February 21, 2018
With new hotel products and technologies emerging at a dizzying rate, hoteliers need a simple way to learn about the ones that can make meaningful improvements to the guest and staff experience. That's why Forbes Travel Guide introduced their Brand Official Program in 2017, designed to point the world's best hoteliers towards products and services worthy of endorsement. ALICE, the industry's leading Hospitality Operations Platform, was named the Guide's Official Staff Operations Technology Provider for 2018. CEO of Forbes Travel Guide Gerard J. Inzerillo expresses his confidence in the newly-appointed brand official: "We are extremely p...
THOUGHT LEADERSHIP – To Cloud or Not to Cloud? Choose What Works Best for You without Feature Compromise: Maestro’s Web Browser PMS Deli
Maestro PMS | February 21, 2018
Maestro Delivers Feature Matched Scalable PMS Solutions to Enhance Guest Service and Reduce Infrastructure with Cloud PMS or On-premise Browser PMS where Cloud does not fit Markham, Ontario – February 21, 2018 – Cloud-based property management is a compelling option in hotel operations today. Cloud property software systems require less on-property hardware and cabling, and maintenance and backups are handled by the system provider. Plus, company data is secure behind commercial firewalls, simplifying compliance requirements. Yet, many operators feel an on-premise property software system is better because it does not depend...
New Study Finds Hoteliers Fear Robot-Run Future Yet Believe AI is Key to Guest Personalization
SiteMinder | February 21, 2018
London, UK – A white paper by SiteMinder and IDeaS Revenue Solutions has found that while hoteliers fear a future where their properties are run by robots, they believe artificial intelligence (AI) may be the key to delivering a highly-personalized guest experience. This finding was brought to light at a thought leader breakfast held during World Travel Market London in November, and during a December webinar, where leading hoteliers conceded that although robots could never replace genuine hospitality, they can decipher big data to learn about guests faster than humans. Monica Or, Consultant at Star Quality Hospitality Consultanc...
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
Milestone Inc | February 21, 2018
Innovative digital marketing competitive benchmarking platform comes with new features and affordability for location-based businesses of all sizes. New York, NY | February 21, 2018. At HSMAI's annual Digital Marketing Conference yesterday, Milestone Inc. announced the immediate availability of the 2018 version of Milestone Insights. The digital marketing benchmarking and competitive analysis platform is designed specifically for the needs of location-based businesses and comes with features designed to make it easier for hotels and any local business to truly understand how they rate in the digital ecosystem against their top local com...
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Ginger Hotels | February 21, 2018
HIGHLIGHTS 60 days after launch of a new Mobile-First portal website, Ginger Hotel chain saw a jump of 36% in revenue booked directly through the site Over the same time-period, conversions on the website grew 16% Page views also jumped in the same time by 26% Average session duration also grew 10%, showing increased "stickiness" of the new website New York, NY | February 21, 2018. At HSMAI's annual Digital Marketing Conference yesterday, Milestone Inc. announced the launch of a new custom website for Ginger Hotels, a subsidiary of India's leading hotel chain – Taj Hotels. Within 60 days of launching the new website, direct ...
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | February 20, 2018
HEBS Digital's first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content. Download the HEBStrategy Q1 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends for 2018, including driving engagement through video and reposting user-generated content (UGC). From the Design Studio: How can you use content to ...
The Deadline for GDPR is Approaching Fast. Is Your Hotel Ready?
February 20, 2018
Within the hospitality community, you cannot avoid the topic of GDPR (General Data Protection Regulation); discussion of its impact is everywhere. And for good reason. There are only a few months to go until the May 25, 2018 compliance deadline for GDPR, which is a game changer for hoteliers as it introduces a new and comprehensive set of strict data protection regulations. By this date, all hoteliers will be required to demonstrate a "reasonable level" of personal data protection. When it comes to data security, there are few sectors as vulnerable to threats as the hotel industry so as hoteliers face a need for new systems, processes a...
Connie Rheams Takes on Executive Role at Beekeeper
Beekeeper | February 20, 2018
Rheams calls Beekeeper the 'missing mobile link' to connecting 80% of our hotel industry's non-desk hotel employees SAN FRANCISCO, CA February 20, 2018 - The global hospitality industry is doing a tremendous job of leveraging mobile technology to enhance the guest experience. What isn't being addressed is using the power of mobile to share real-time staff/hotel/brand/management company information with the 1.9 million front- and back-of-house hotel employees who don't sit at a desk or have a company email address. As such, Connie Rheams, named one of the most influential women in hospitality technology by HFTP (Hospitality Financial &a...
Hotel ADA Website Compliance – What You Need to Know
Lodging Interactive | February 20, 2018
Most people can experience the world through the internet. Travel information and choices to make those travel arrangements are at our fingertips. Now imagine a world where you could not easily access the internet to search for hotels and airlines that provide accommodations and accessibility for your specific needs? For most of us, this is not something we need to consider but, for the disabled, it's a daily challenge. To understand their frustrations in navigating a site is to understand what it means to make your hotel website "ADA compliant". You need to view it from their perspective. That is, putting yourself in the place of a dis...
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Crescent Hotels & Resorts | February 20, 2018
HIGHLIGHTS Digital advertising and similar audience prospecting through sophisticated segmentation using buying history, website behavior and data driven targeting. 13% longer time on site, 16% decrease in bounce rate and a 9% increase in page views in just under 5 months. 89% growth in Group RFP leads within 60 days after new site live. 172% increase in consumer interactions through local search including incoming phone calls and a 1000% increase in photo searches. A "Mobile on Steroids" website with app like design, Progressive Web App (PWA), and Accelerated Mobile Pages (AMP). Extensive schemas and structured-data making the s...
ALICE Voted a Top Staff Task Management & Collaboration Platform in the 2018 HotelTechAwards
ALICE | February 19, 2018
"ALICE is the heartbeat of our buildings" - IT Manager, Sweden Hotel staff from across the country and around the world voted ALICE a "Top Staff Task Management & Collaboration Platform" in Hotel Tech Report's 2018 HotelTechAwards. Over 100 of the industry's most popular hotel technology brands competed for a chance to win this prestigious title. ALICE scored a perfect 100 on the 100-point "HT score" scale for its staff task management software, which was also recently designated as the brand official staff operations technology for the Forbes Travel Guide for 2018. ALICE also took top honors in HotelTechAwards' "Best Concierge Soft...
Essential Capabilities for Future-Facing Hotels
Tim Davis | February 19, 2018
By Tim Davis Emerging technologies are enabling constant changes in hotel marketing, customer engagement and service delivery. But competing in today's digital environment isn't simply about adding new skills; it demands a revaluation of organization and operating models. As incumbent hospitality businesses compete with "born-digital" enterprises they shouldn't look to replicate these ventures. Instead, hotel companies should focus on their core strengths, on adapting for the digital economy, and on exemplary execution. Based on our experience with both travel technology and hospitality clients, hotels should look ...
The Value of Social Media in the Hospitality Industry
Jordan Jones | February 19, 2018
By Jordan Jones In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on social media, and that number increases daily. Companies should no longer debate having a social media presence but rather HOW to utilize the various platforms to increase the experience for your guests and value for your hotels. As a privately owned hotel development and hospitality management company, we implement our social media plan adhering to both the guidelines of the hotel brands we work with, as well as, our own ideas about what makes social media successful in the hospital...
Hotel Websites: The Lights Are on but Nobody’s Home
Sudheer Thakur | February 19, 2018
By Sudheer Thakur In an industry reputed for service excellence, it's ironic that most hotel websites today remain impersonal, unhelpful and unresponsive. Hotels spend vast amounts of resources to attract prospective guests to their website, only to abandon them to find their own way around. If visitors can't find the information they need, they must call or email the hotel, risking being put on hold or not receiving a reply at all. Or worse, they are obliged to complete a Contact Us form or comb through an FAQ. Malay Blowjob a Foreigner Meanwhile, it's 2018 and the rest of the world has moved on to digital messaging and cha...
What Is Social Proof, and How Can You Use It on Your Hotel Website?
Ben Hanley | February 16, 2018
By Ben Hanley Shop on the web for a short time and you'll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from customer reviews and testimonials to star ratings and Facebook Likes. All of which let shoppers know that the service or product they're interested in comes recommended by others. In turn, this brings confidence and reassurance to the buying process, increasing the odds that a customer ends up making a purchase. The power of social proof in travel Today, virtually all travelers (95%!) read reviews before they book their accommodation. Major review sites ...
Knowland Acquires Strategic Data Resources (SDR), Producers of the TAP Report
Knowland | February 16, 2018
Rosslyn, VA February 16, 2018 —Knowland announced today that it has acquired Strategic Data Resources (SDR), effective February 15, 2018. Knowland is a globally recognized provider of meeting and group data that offers extensive insight into market analytics, group industry trends, and powerful benchmarking tools. The company is headquartered in Rosslyn, Virginia, right outside the nation's capital. SDR was founded in 2004 by Jeff Eastman. Headquartered in Overland Park, Kansas, SDR provides reports to convention and visitors bureaus and hotel sales teams who use their self-reported future looking booked meeting data to benchmark ...
A Hotelier’s Guide to the Top Social Platforms in Asia-Pacific
Cendyn | February 16, 2018
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These countries have an average mobile phone penetration rate of 62 percent, with that number expected to climb to 69 percent in the next few years. An effective marketing strategy for hotels must include mobile – if customers are willing to respond to it. Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers in Asia, and as such, are part of the complete travel journey. Facebook, Instagram, ...
IBC Webinar Talks ‘Driving Direct Bookings with Google’
IBC Hospitality | February 15, 2018
Google's Pablo Ruiz will discuss the evolution of travel at Google and why more than 170,000 hotels globally are using Google Hotel Ads (GHA) to own their relationships with travelers Phoenix (February 15, 2018) – ILES: A Year of Learning Webinar Series is quickly gaining traction in the independent hotel space. Developed and hosted by IBC Hospitality Technologies, the next event, titled "Driving Direct Booking with Google," will be held February 21 at 11:00 a.m. Led by Pablo Ruiz, Google travel vertical search specialist, the webinar will identify new ways hotels can be profitable through driving direct reservations. Ruiz will un...
NAVIS Appoints Michelle Marquis to Vice President of Strategic Market Development
NAVIS | February 15, 2018
Newly formed position to explore emerging opportunities and strategic markets for hospitality technology leader BEND, Ore. (February 15, 2018) –NAVIS, the #1 sales and marketing platform for hotels, resorts, management companies and vacation rentals, today announced that Michelle Marquis will move into the newly formed position of Vice President of Strategic Development. In her new role, Michelle will identify and evaluate new market opportunities as well as play a key role in assessing evolving trends and future demands as part of the company's growth strategy. "Michelle's proven success at NAVIS and her deep understanding of th...
