Percipia Collaborates With Amazon’s Alexa Smart Properties Hospitality to Launch VIVA+
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Technology
Travel Tripper and Pegasus Launch Conversion Plus
Travel Tripper | May 15, 2019
New direct booking tool helps hotels personalize website offers in real time, boosting conversion rates and direct revenues (NEW YORK) - May 15, 2019 — The newly-merged Travel Tripper and Pegasus announced the launch of Conversion Plus, an innovative website tool that enables hotels to automate smart, personalized promotions to potential guests by combining CRS rate data with the user's behavior, search history, and preferences. The solution enables hotels to significantly increase conversion rate and direct revenue while improving guest engagement on their websites. "Conversion Plus is a game changer for hotel marketers who face...
Building Your Hotel’s Sharing Economy Defenses
Larry Mogelonsky | May 15, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) While it is crystal clear to me and many other hoteliers that the sharing economy and all its resident internet-based service firms (IBSFs) have severely changed how customers perceive hotels, many outside of hospitality tout their successes and grander benefits for the community. Regardless of whether or not they are ultimately 'good', the rapid proliferation of all these sharing economy accommodations should not be mere doom and gloom for hotels, however, but an opportunity for you to improve your own product. As Airbnb is by far the largest among these IBSFs, I will use it as a p...
INTELITY to Debut Enhanced Staff Features and Functionalities at HITEC Minneapolis
INTELITY | May 15, 2019
The company unifies legacy back-end systems to offer expanded service optimization and management tools to customers Los Angeles, California (May 15, 2019) – INTELITY™, the provider of the broadest hospitality technology platform, announced today that it is unifying its back-office systems to reveal a more comprehensive solution. The expansion of INTELITY Staff will also feature a new and improved user interface designed to meet cross-departmental needs and seamlessly connect operations teams to guests and devices across properties and brands. The company will demonstrate its enhanced INTELITY Staff at HITEC Minneapolis. New...
ALICE Named to Inc.’s Best Workplaces of 2019
ALICE | May 15, 2019
Recognized for Exceptional Growth, Benefits, and Employee Feedback NEW YORK – May 16, 2019 – ALICE, the hotel operations platform that empowers operational excellence and meaningful guest experiences, today announced its recognition as one of Inc. Magazine's Best Workplaces of 2019. The Best Workplace recognition is awarded to organizations on the basis of an anonymous employee survey, the number of employees who complete the survey, and an audit of the organization's benefits. This award demonstrates ALICE's commitment to creating a workplace that allows employees to achieve their ideal work and life balance – grantin...
Angie Hospitality Achieves International Certifications to Provide Hoteliers with Seamless Integration and Standards Compliance in Global Hospitality
Angie Hospitality | May 14, 2019
Certified status ensures that purpose-built voice-activated guest room virtual assistant meets regulatory standards for compatibility with hotel devices and services worldwide. San Jose, Calif. – May 14, 2019 – Angie Hospitality, developer of the industry's first 24-hour interactive guest room assistant purpose-built for the hotel environment, today announces its comprehensive 'global-ready' status, having received multiple authorizations and international certifications to operate in virtually every hospitality market around the globe. Combined with its original North American certifications for the US and Canada, Angie is ...
Now Available: The Q2 Hotel Digital Marketer’s Whitepaper
HEBS Digital | May 14, 2019
Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey. Read the Q2 2019 whitepaper to learn about: What's Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. From th...
Batten Down the Hatches: SHR Sets a New Course for the Future of Hotel Tech With Force10™
SHR | May 14, 2019
Already known for its popular Windsurfer® CRS and Booking Engine, SHR, Sceptre Hospitality Resources, is investing heavily on behalf of today's and tomorrow's hoteliers to bring them the most meaningful hotel tech yet. Originating from client conversations, SHR is turning wish lists into reality via Force10—an Artificial Intelligence (AI) engine that will utilize data from proprietary applications (CRS, RMS, and CRM to begin with) to generate optimized recommendations that increase the effectiveness of the apps, and ultimately create more revenue. How are they doing it? Rod Jimenez, CEO and Co-Founder of SHR, explains the visi...
Managing Beverage Inventory Is a Breeze at the Westin New York Times Square Thanks to Clear Sky Software
Clear Sky Software | May 14, 2019
CHARLOTTE, North Carolina – May 14, 2019 – Clear Sky Software, Inc. ® is pleased to announce that the Westin New York at Times Square has installed Clear Sky BEVERAGE, the company's beverage management system. This busy hotel chose Clear Sky Software to help control all beer, liquor and wine inventory. This system is a comprehensive, perpetual inventory system that tracks and controls all beverage products. Functions include purchasing, receiving, outlet transfers/issues/returns and physical inventory. Additional features allow management to report product fast-movers, slow- movers, cost variances, and order/vendor discr...
JMBM’s Global Hospitality Chairman Jim Butler Will Speak About Hotel Investment at 2019 Institutional Real Estate Forum
May 13, 2019
By Jim Butler and the Global Hospitality Group® Authors of www.HotelLawBlog.com LOS ANGELES—Jim Butler, Chairman of JMBM's Global Hospitality Group®, along with Jack Westergom of Manhattan Hospitality Advisors, will speak at the 4th Annual West Institutional Real Estate Investor Forum on June 5, 2019 in San Francisco on the topic of hotel investment. They will also conduct a roundtable discussion for investors who may be new to the hotel investment. "Many institutional investors, family offices and other sophisticated real estate investors are looking to hotels to increase investment returns. While hotel investments can of...
Marketing As Communication and What it Means for Your Business
Connex Digital Marketing | May 13, 2019
Marketing, as a general rule, is an incredibly broad discipline. Is it research, design, and production? Is it advertising and promotion? Is it pricing, sales, and support? The answers, as you surely guessed, are yes, yes, and yes. Most of all, though, marketing is communication. From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. Although it sounds simple enough, knowing where to start and how to move your marketing initiatives forward is daunting. Further, if you are unable to convey these ambitions, it will prove disastrous to your bottom line, Let's simplif...
How Hotels Are Meeting the Demand for Quality Meeting Space
JLL Real Views | May 9, 2019
Whether they're hosting a conference for 300 out-of-town guests or an away-day for a 30-strong team from a local company, hotel meeting and event spaces are in high-demand. The global market for meetings and events is currently growing at seven percent per year, in turn driving up prices for meeting space across North America, Asia, and Europe. Yet not all facilities are in the same league. As hotels look to gain the edge in winning new and repeat business, many are considering how they can modernize, refresh or add to their meeting and events spaces to extend their appeal to companies and business travelers. "Tired, old facilities won'...
Mid America Lodging Group Selects dormakaba to Provide Electronic Locks for 21 Properties
dormakaba | May 9, 2019
dormakaba's Secure Reliability and Excellent Support Build Trust at Mid America Lodging Group MONTREAL, QC, CANADA – May 9, 2019 – dormakaba, the provider of secure Saflok™ and Ilco™ electronic door locks, announced Mid America Lodging Group selected dormakaba to deploy locks in more than 3,000 rooms across 21-properties in its portfolio. Mid America Lodging Group operates Hilton, Marriott, IHG, Choice and other brands and is recognized as a leader in hotel management, acquisition, and development. dormakaba is a total solution provider for the hospitality industry and one of the top three companies in the global...
The Hotel Zags Portland Reimagines Portland With an Engaging Brand and New Website
HEBS Digital | May 9, 2019
The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The Portland hotel's new brand appeals to young, creative travelers through a variety of engaging offerings and services. The Hotel Zags Portland worked with the HEBS Digital team to create a website as welcoming and vibrant as its new voice. The new website brings the best of Portland to life through custom page designs, including a neighborhood guide — featuring an interactive map and illustrated walking tours — and a page for its complimentary equipment rental service, t...
How Will the Hospitality Industry Benefit From the IoT
Ana Bera | May 9, 2019
By Ana Bera The Internet of Things (IoT) has the potential to be a gamechanger for those in the hospitality industry. Therefore, it is essential for managers, hotel owners, and other business leaders to try to make the most of it. However, according to research, 87% of people are not familiar with the concept of the Internet of Things let alone what this technology means for the hospitality industry. In this article, we have discussed this matter, and hopefully, you will learn more about the latest tech buzzword and how does it cater to client needs. What Is the Internet of Things? The term 'Internet of Things' refers to the idea of cre...
Angie Hospitality Acquires Roxy, Consolidating Advanced Voice-Enabled Solutions for the Global Hospitality Market
Angie | May 9, 2019
Creator of hospitality's award-winning guest room virtual assistant completes acquisition of leading competitor. San Jose, Calif. – May 9, 2019 – Angie Hospitality, developer of the industry's first 24-hour interactive guest room assistant purpose-built for the hotel environment, has completed its purchase of the assets of Roxy, a competing provider of speech-enabled virtual assistant technology for the hospitality industry. As part of the agreement, Angie Hospitality will assume management and support of all existing Roxy installations and customers worldwide. In an email to customers, Angie committed to a seamless experie...
How To Move Your Rooms Toward Your Guest (Instead of Moving Your Guest Toward Your Rooms)
Jason Bryant | May 8, 2019
By Jason G. Bryant When those in the hotel industry talk about selling hotel rooms, the conversation frequently turns to a diatribe on direct bookings—the great need for them, how to get them, how much money to spend on them, and how to keep them. If this industry is to evolve, the direct-booking debate also must change. Brands now dedicate substantial marketing budgets to this effort, and in general, the results have been flat. In 2018, 67% of guests booked via the brand channel. In 2015, it was 68%, according to the annual J.D. Power & Associates North American Hotel Guest Satisfaction Survey (Skift). This two-decade-old con...
One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
Tambourine | May 7, 2019
Easy options you can implement immediately to personalize your ad messaging to capture new audiences. One of the biggest mistakes hotel marketers make when planning ad campaigns and promotional offers are building these campaigns around very broad, one size fits all messaging. In their effort to appeal to everyone, these ads run the risk of appealing to no one. The Good News: New ad platforms and ad technology (from google, facebook and Instagram, to travel intent and the OTAs) make it easier than ever to identify highly specific audiences so that you can tailor your ad messaging to suit them. The Bad News: Staying current with the alwa...
Want to Go Greener? Maestro PMS Makes Sustainable Practices Easy With Mobile Check-In, eFolios, Online Mobile Reporting
Maestro PMS | May 7, 2019
Maestro Mobile Check-In and Check-Out, Digital Registration, and Online Reports Get a 'Thumbs up' from Environmentally Conscious Travelers Markham, Ontario – May 7, 2019 – Green practices and environmental responsibility are growing property prerequisites for many travelers. Maestro PMS understands this. Maestro has led the paperless movement for the last 10+ years providing technology solutions that support sustainable hospitality practices. Maestro's most recent property software innovations reduce paper use and simplify the guest journey at every touchpoint beginning with Digital Signature Registration Card through to Mo...
Pangea Pod Hotel Leverages ASSA ABLOY Global Solutions Technology to Provide Guests With Seamless and Secure Check-in Experience
ASSA ABLOY Global Solutions | May 7, 2019
Ultra-modern and pod-based property implements Essence door locks alongside self check-in kiosks and RFID wristbands to offer maximum convenience, security and service personalization Stockholm – May 7, 2019 – ASSA ABLOY Global Solutions has announced the successful implementation of VingCard Essence door locks at the Pangea Pod Hotel, a recently opened property based in Whistler, Canada, that provides its guests with the latest in comfort and convenience while ensuring privacy and low pricing via its unique pod-based design. With guests able to check themselves in using a self-service kiosk, the presence of Essence door lo...
Walker Hotel Chooses a Multi-Property Operations Platform for Its Expansion
ALICE | May 7, 2019
Walker Hotel will be expanding its ALICE partnership with its soon-to-open Tribeca location after celebrating a fruitful implementation at Walker Hotel Greenwich Village. Walker Hotel Tribeca is slated to open in Spring 2019 and will use ALICE to streamline staff communication, manage productivity, and execute service promptly on maintenance and guest requests. ALICE is the hospitality industry's leading operations technology, connecting every department of the hotel with one platform for all staff communication and guest requests. Walker Hotel Greenwich Village implemented ALICE in May 2017 and has seen great improvements in their day-...
From the Experts: Digging for Data and Kicking out Competition
Holden Madison | May 6, 2019
By Holden Madison What does it take to efficiently work with data in hospitality? Four data experts weigh in. EHL recently welcomed three hospitality companies actively engaging in data science during a panel discussion hosted by Associate Professor Alessandro Inversini. Participants shared their experience working with data, its opportunity and its pitfalls. Checking in With Data Suzanne Ward, Director Enterprise Solutions Integration MEA - AccorHotels For a hospitality giant like Paris-based AccorHotels - which has 4,200 hotels, operating in 100 countries and a total room-capacity of 570,000 hotel rooms - data has been tapped into ins...
Why You Should Make Video Advertising a Priority in 2019
GCommerce | May 6, 2019
Erin Jelmini | GCommerce Solutions | Marketing Strategist Video advertising is no longer an up and coming trend in the marketing world: it's here and it's already making a massive impact on consumer behavior. What is video advertising? Video advertising at a basic level is comprised of online display ads that use video instead of or alongside static images. However, in recent time video advertising has become more synonymous with video ads that play before, during, or after a video stream, such as on YouTube or Facebook. Why is this important? Video advertising has become the digital marketing trend in recent years, and it's only expec...
Hotel Marketing Tips From Pipeline LIVE: Social Media Spring Cleaning
Pipeline Social Media | May 6, 2019
By: Maiya Wall Pipeline LIVE is a Facebook live series covering topics such as social media trends, digital marketing best practices, content creation & planning, social media advertising, blogging, and SEO. These 15-minute videos are full of resources that will help your hotel learn the ropes of digital marketing. In the latest episode of Pipeline LIVE, Senior Community Manager Maiya Wall discusses how businesses can spring clean their social media channels. She also covers the importance of evaluating marketing strategy and how businesses can easily find content inspiration weekly. Watch the episode and continue reading to learn h...
Ascend Hotel Collection Comes to Monterey Bay Area With Addition of Hacienda de Léal
Ascend Hotel Collection | May 3, 2019
ROCKVILLE, Md., May 3, 2019 -- The Hacienda de Léal adds a splash of Spanish culture to the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of unique, boutique, and historic hotels and resorts that reflect their surrounding community. Located in the quaint mission town of San Juan Bautista at 410 The Alameda, the 42-room Hacienda de Léal captures the spirit of the Spanish Hacienda with its rustic, red and beige hues, picturesque patio, and 20,000-square-foot courtyard. The property was purchased by Léal Vineyards in 2014 and completely renovated to channel the opulence of the be...
