Percipia Collaborates With Amazon’s Alexa Smart Properties Hospitality to Launch VIVA+
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Technology
Use Actual Intelligence to Expand Revenue Potential Throughout the Guest Journey
Michael Bennett | May 25, 2018
By Michael Bennett We can't escape the topic of AI today. In a world of big data and personalization, it's shaping how we approach everything in the hospitality industry. But as powerful as artificial intelligence is, machine learning must be leveraged alongside hotel expertise and data management strategy to drive forward smarter, more accurate marketing results. With an actual intelligence approach, hotels can: Use machine learning to create more meaningful and relevant marketing moments that drive revenue Focus your marketing activity on segments with the highest affinity to win Analyze booking patterns, purchasing histor...
Why Facebook Will Help Hotels Beat the OTAs
Marco Benvenuti | May 25, 2018
By Marco Benvenuti Honestly, I thought the war between hotels and online travel agencies would've died down by now. Clearly the battle rages on. Brands continue to attempt to woo travelers and franchisees with direct-booking strategies. And OTAs are punching back, with a recent report reiterating the strength of the Billboard Effect and claiming direct bookings are no less costly for hoteliers. At the same time, more "billboards" are cropping up. Hotels have at their disposal hundreds of shelves on which to place their product, including Airbnb. Higher up the funnel, companies like Google, Amazon and Facebook are starting to direct traf...
The Hotel Technology Ecosystem – What Does the Future Hold?
Pierre Boettner, Founder and CEO, hospitalityPulse | May 24, 2018
By Pierre Boettner Often described as antiquated, hotel technology has advanced at a much slower pace when compared to other industries. However, as we observe the on-going momentum and emergence of new trends, it's become apparent that the hotel systems space is finally making strides to catch up. In fact, hospitality technology has come a long way. Following many years of trial and error, hoteliers have begun to utilize emerging tech that allows them to prioritize, and better yet, understand the modern guest in new and exciting ways. This evolution didn't happen overnight, but rather at the hands of industry experts eager to take one-...
LuMINN Hotel Minneapolis Is Elevating Guest Engagement via Intelity/INNCOM Integration
Intelity | May 24, 2018
Guests are controlling room lighting, temperature, alarm clock and more PLUS accessing hotel services and information directly from the Intelity bedside tablet [Orlando, Fla. and Niantic, Conn, – May 24, 2018] — Guests staying at the LuMINN Hotel Minneapolis, an Ascent Hotel Collection Member, are controlling their room environments and engaging with the property in exciting new ways. Since adding Intelity ICEbedside tablets to each guestroom – which are interfaced to the INNCOM by Honeywell Integrated Room Automation Systems (IRAS) – guests are controlling room temperature, lighting, and alarm clock directly fr...
Experience Hospitality’s ‘Most Innovative Technology’ at HITEC Houston With Beekeeper
Beekeeper | May 24, 2018
Engaging multi-lingual employees without emails is crucial for reducing turnover, boosting staff engagement, driving efficiencies and improving guest satisfaction; Visit Beekeeper in Booth 1702 and Attend the Beekeeper Breakfast with Special Guest Sixty Hotels SAN FRANCISCO, CA May 24, 2018 - Next month C-level hotel executives will meet in Houston to attend HITEC, the world's largest hospitality industry technology exposition and conference. One of the hottest solutions on the market today, Beekeeper, voted the "Most Innovative Technology" for 2018 by HTNG, will showcase its simplified, secure, and easy-to-use tool that stores in one c...
Paramount Hotel Group Adds Courtyard By Marriott Columbus West To Portfolio
Paramount Hotel Group | May 24, 2018
Columbus, Ohio, May 24, 2018 – Paramount Hotel Group, a growing full-service third-party hotel management company, announced today that it has been awarded the management contract for the Courtyard by Marriott Columbus West hotel. Ethan Kramer, President of Paramount, made the announcement. Located at 2350 Westbelt Drive in Columbus, Ohio, the Courtyard by Marriott Columbus West is ideally situated off Interstate 70 and 270 and located just minutes from downtown Columbus and Ohio State University, as well as other area attractions. The 150-room hotel boasts 8,790 sq. feet of meeting space between eight rooms. The Grand Ballroom, t...
The Rainmaker Group Now Integrates With Hotel Property Management System, RoomKeyPMS
Rainmaker | May 24, 2018
ALPHARETTA, GA. — May 24, 2018 —The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that the integration between RoomKeyPMS and revintel®, Rainmaker's business intelligence (BI) solution, is now officially live. An early adopter of this new integration is The Spectator Hotel, a boutique property in Charleston, SC, managed by Charlestowne Hotels. "We're excited to finally have a best-of-breed BI platform in our toolkit and look forward to rolling this out to additional Charlestowne properties," said Johnathan Capps, Vice President of Reve...
“Maestro PMS Is at The Heart of Our Business” Guest Preference and Stay History Across Multiple Modules Drives Personalized Service, Increases Sta
Maestro PMS | May 23, 2018
"Now our guests have a more positive stay… thanks to Maestro." Markham, Ontario – May 23, 2018 – For hundreds of independent resort, hotel, conference center and multi-property operators, the Maestro Property Management Solution is the hub of operations. Maestro's property management software centralizes a rich supply of guest information across 20+ seamlessly-integrated modules. "Maestro is more than one of the most sophisticated, stable and reliable property management systems for independents on the market today," said Warren Dehan, Maestro PMS President. "It is also a uniquely flexible, scalable solution that offe...
What Should Hotels Learn and Copy From AirBnB
Patrick Landman | May 23, 2018
By Patrick Landman The hotel industry generally suffers from a victim mentality. AirBnB is the big bad wolf that is not playing according to our rules. Them and other sharing economy business models are bringing damage to our hotels, and it isn't happening in a fair way. But let's turn the game around and find out what we can learn from them to become better at our own business, hotel management, a.k.a. hospitality … Let's have a look at their strategies to find some disruptive ideas and see how we can apply them in our hotels. Ready? Innovative Strategies for Hotels in the Sharing Economy Age 1.USE OF EXPERIENTIAL HO...
Technology Must Serve Customers
May 23, 2018
Applications of technology to the hotel industry, including: AI (artificial intelligence), voice commands, chat bots, are being widely discussed and debated. While there are numerous tech products targeting the hotel sector in the market place, the question must be always be asked as to what extent they enhance the hotel guest experience. In order to get some answers to these questions, I was able to catch up with Arthur Chapin, Chief Products Officer for Brand Expedia Group at the recent IHIF (International Hotel Investment Forum), held in Berlin on 6-8 March. There he outlined his vision about how technology will transform the hotel s...
Struggling With Self-Managing AV Services? Help Is on the Way With AVaStar
AVaStar | May 23, 2018
New SaaS solution enables hoteliers to be in the AV business 'for' themselves . . . not 'by' themselves Visit Booth #1019 at HITEC, June 18 to 21, at the George R. Brown Convention Center in Houston [Gaithersburg, Md.—May 23, 2018]—Self-managing technology requirements for meetings and events can be stressful for small hotel operators, especially those who don't have the luxury of working with an outsourced technology provider. Sales-and-catering teams have a lot of information to manage and multiple systems to track and communicate meeting planners' needs – including audiovisual technology. Staff are often responsible...
Take A Chance
Ken Greger | May 23, 2018
By: Ken Greger Now and then, when hiring people, we as leaders are heard to say, "I'll take a chance on this person." That all seems simple enough, but it is only half the story. In fact, every time an employee joins your organization – whether or not you feel you are "taking a chance" – the truth is that every employee is taking a chance on you, on your company. They are proceeding in good faith. Have you ever considered this? Because, with this, comes a responsibility to deliver on the promise, in a fashion just as committed as your expectation of the employee. And, now that you are thinking about this perspective, ask you...
The Rainmaker Group Continues to Make a Mark in the APAC Region as It Partners With SKYCITY Entertainment Group
Rainmaker | May 23, 2018
Company to Implement Rainmaker's Industry-Leading Revenue Optimization Solutions at Two Properties in New Zealand ALPHARETTA, GA. — May 23, 2018 —The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that SKYCITY Entertainment Group has selected Rainmaker's guestrev® and revintel® to drive revenue at two SKYCITY locations. The agreement marks Rainmaker's expansion in the Australian & New Zealand markets. SKYCITY Entertainment Group (NASDAQ: SKYTY), owns six casinos across five locations in Australia and New Zealand. The company sou...
Learn Why More Than 2,000 Hotel Properties Worldwide Use ALICE’s Award-Winning Technology
ALICE | May 23, 2018
ALICE will showcase the company's industry-leading technology at HITEC 2018. Stop by Booth 2319 for a live demo. ALICE, the hospitality industry's leading operations platform, will showcase its complete suite of hotel management and guest engagement products at this year's HITEC in Houston, June 18-22, at Booth 2319. Schedule an appointment with the ALICE team here. ALICE joins all staff departments onto a single operations platform to streamline staff operations and enhance the guest experience. ALICE's suite of products include front of house tools for your Concierge, Front Desk and Guest Services teams, and back of house tools for M...
HEBS Digital’s smartCMS® Wins a Stevie® Award for The Fifth Consecutive Year at the 2018 American Business Awards®
HEBS Digital | May 22, 2018
NEW YORK, NY (May 22, 2018) – HEBS Digital wins a bronze Stevie® Award at the 2018 American Business Awards® for best New Product – Software in the Content Management Solution category for its smartCMS®, a revenue generating content management solution for hoteliers. This is the fifth consecutive year HEBS Digital has taken home a Stevie® Award. For its 16th year, the American Business Awards® accepted over 3,700 nominations to be judged by a panel of more than 200 industry professionals. HEBS Digital is excited to receive this honor and to continue bringing its cutting-edge products and services to its c...
Interstate Hotels & Resorts Names Mike Wylie Head of eCommerce
Interstate Hotels & Resorts | May 22, 2018
ARLINGTON, Va. – May 22, 2018 – Interstate Hotels & Resorts, widely recognized in the hospitality field as the leader in hotel and resort management, is igniting its digital prowess by naming industry guru, Mike Wylie, head of eCommerce. "Hiring thought leaders such as Mike is a crucial strategy to give us a competitive advantage," said Mike Deitemeyer, president and CEO of Interstate Hotels & Resorts. "With 20-years in digital marketing, his experience will propel us ahead of the industry, driving innovative growth and impacting global distribution." Named one of the 25 Most Extraordinary Sales and Marketing Minds i...
Golden Entertainment Selects Comprehensive Rainmaker Suite to Drive Guest Bookings and Increase Profitability
Rainmaker | May 22, 2018
Company to Implement Rainmaker's Industry-Leading Revenue Optimization Solutions at Two Properties ALPHARETTA, GA. — May 22, 2018 —The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that Golden Entertainment Inc. (NASDAQ: GDEN) has selected a comprehensive Rainmaker suite to drive competitive advantage at two of the company's Nevada properties. The agreement marks Rainmaker's expansion in the U.S. gaming market. Golden Entertainment wanted an integrated cloud-based revenue management suite that would streamline operations, drive guest booki...
Coming Soon to Your Hotel: The Integrated Revenue Generation Team
HEBS Digital | May 21, 2018
By Max Starkov and Scott Dahl Background: The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue—i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years. For example, U.S. hotels earned roughly $155.2 billion in guest-paid revenue in 2017 but paid an estimated $25.2 billion...
Hospitality Financial Leadership: The Three Dimensions of Delegation
David Lund | May 21, 2018
By David Lund Delegation has three dimensions that are powerful tools. Delegation is also quite often misunderstood. In this article I am going to explain my thoughts on how to use delegation to be more productive, to grow your own abilities and to help you see the way forward using delegation to develop others. First off let's examine what delegation is all about and clear up some misunderstandings. I for one was not a fan of being delegated to early in my career and I did not understand how to use it properly. I thought I was being "put upon" by being delegated to. It was not until I had my first post as an assistant controller that I...
SHR Announces VHP PMS Integration for APAC Region
SHR | May 21, 2018
HOUSTON, TX, May 21, 2018—SHR, Sceptre Hospitality Resources, a leading provider and pioneer of advanced hotel distribution technologies, has announced the integration of a new global Property Management System (PMS) for its Windsurfer® CRS. This integration, Visual Hotel Program or VHP, marks SHR's continuing commitment to provide additional and more robust integrations for its rapidly growing Asia-Pacific (APAC) market partners. The VHP PMS, created by PT. Supranusa Sindata, primarily serves the Indonesian market as a fully-integrated, modular business intelligence solution for the region's hotel industry. "At SHR, we are co...
The Changing Landscape of Hotel Management
Robert Rauch | May 18, 2018
As new technologies and demographics continue to change how the hotel industry operates, GMs and executives need to have a firm grasp on each catalyst. By Robert Rauch Shifting demographics and new technologies are primary catalysts for the evolving hospitality business; however, the impact on management is enormous. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0, cybersecurity, human resources and more, this industry has been thoroughly transformed. The key is to have GMs and corporate executives who understand this. Here are a few things to consider. Revenue management may...
Three Key Ways Hotels Can Improve Web Search Results
Alexis Krisay | May 18, 2018
By Alexis Krisay A recent consumer survey revealed that nearly 9 out of 10 customers over the age of 18 prefer booking their hotel accommodations online (88 percent for/12 percent against). With Google search algorithms constantly changing, hotels without a solid SEO strategy and execution plan will be lost in the digital wilderness. Here are three critical actions hotels can take to enhance web presence and improve search rankings without blowing budgets. 1. RULE YOUR REVIEWS. Have you checked your hotel's ratings lately? Google, YELP and TripAdvisor are some of the sites travelers your potential customers will search when planning a t...
Local Measure Announces New App on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace
Salesforce AppExchange | May 18, 2018
Customers of Local Measure Can Benefit From Location-Based Context, Providing Social Insights, Feedback and Wi-Fi Data Sydney and New York – May 18, 2018 - Local Measure, a leading location-based intelligence platform for hospitality, tourism and retail, announced its new app on the Salesforce AppExchange. The Local Measure integration allows businesses to connect in-venue experiences with their digital customer record, creating potential for richer, personalized customer experiences. The integration also provides real time location context, allowing for a fuller view of the customer and their activity and interaction with your bu...
The State of SEO in 2018: What Hotels Need to Know
Matt Tutt | May 17, 2018
By Matt Tutt Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make it difficult to plan your hotel's search strategy for the next few months, let alone the entire year. This post highlights the state of organic search for 2018, looking at some of the impacts of the biggest recent changes by Google, both algorithmic and feature specific. We'll also try to estimate what's in store for hotel SEO throughout the rest of the year and beyond. The current organic search environment for hotels It's probably easiest to summariz...
