Percipia Collaborates With Amazon’s Alexa Smart Properties Hospitality to Launch VIVA+
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Technology
Social Media Hospitality Best Practices
Scott Cohen | March 19, 2018
By Scott Cohen Introduction The hospitality sector continues to be one of the world's fastest expanding industries – with global estimates reaching $1.6 trillion in 2018. The market is being driven both by more disposable income from emerging economies and also rising desire to travel more broadly in the developed world. The number of international travelers has doubled over the last 20 years with growth not only in developing countries, but also in established markets like the U.S. which is on pace for another record breaking year in 2018. Further, strong economies also mean a healthy demand for business travel so the sector is s...
Lodging Interactive Publishes: Hospitality Social Media News
Lodging Interactive | March 19, 2018
PARSIPPANY, NJ - March 19, 2018 - Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts. Hoteliers can click here to subscribe for free. "Our goal in publishing Hospitality Social Media News is to educate and to provide value within the hospitality marketplace. In any given week social media platforms announce new features and algorithm changes which could affect hotel marketing pla...
Why Your Hotel’s Marketing Plan Must Include TripAdvisor’s Sponsored Positions
Hotelogix | March 19, 2018
by Kashmira Lad A hotel's marketing plan would be incomplete without the mention of TripAdvisor. In the recent times, TripAdvisor has been making waves in the hotel industry. It was one of the sites that started promoting user-generated content early on. It provides free service to users who post reviews, photographs, rate and accommodation related information, etc. Users can also book hotels easily via TripAdvisor. Over the years, TripAdvisor has turned out to be an important resource for travelers. This is precisely why your hotel's marketing strategy for TripAdvisor must be your priority this year. TripAdvisor Sponsored Positions hav...
Where Is Hotel Technology Going?
HospitalityTechGuru | March 19, 2018
by Harvey Norman The majority of the hospitality technology that is getting developed and becoming available on the market is focused on several crucial things like simplifying processes, making everyday tasks easier and automated, integrating multiple products on a single platform as one single integrated platform, etc. Although a lot of people have their own opinions about hotel-related technology, the fact remains that new solutions can improve the business, improve management, increase productivity and revenues; and, well, this is what matters. One of the biggest reasons why people in the hospitality business aren't so open to new t...
Revisiting Chat Apps: What Messaging Platforms Are Best for Your Hotel?
Nancy Huang | March 16, 2018
By Nancy Huang Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social media users say they prefer messaging platforms to email, phone, and online chat. Much of this comes down to ubiquity. Millions of people use chat apps on a daily basis to talk with friends and family. By extension, this familiarity makes them a preferred way to communicate with their favorite brands and businesses. Including hotels. From making booking queries, to ordering room service, to firing off a question about the local dining scene, chat apps offer a streamlined way for gue...
The BYOD Revolution and What it Means for Your Hotel’s Bottom Line
Dean Minett | March 16, 2018
By Dean Minett The supercomputers we carry in our pockets are easily taken for granted. They've become deeply engrained in everyday life, replacing a multitude of other objects and devices. Many of us already use our phones as house keys, wallets, light switches, garage door openers and thermostats, among other things. Oh yes, and we sometimes use them to call people or send messages. It makes sense that hotel rooms would come next. Recent surveys conducted by Expedia and Hotels.com suggest that taking a mobile device, for the average traveler, is now more important than taking a toothbrush. If this is true, why should guests use a spec...
A Case for Investing in Technology During the Design and Development Process
Robert Stevenson | March 15, 2018
Considering investing in technology during the design process of a new hotel property can only promote innovative ideation, allow hotel brands to expand on their experience, and save on installation costs by Robert Stevenson The discussion about technology has changed immensely over the past several years, and hoteliers worldwide have received the message: all guests, millennial, gen z, or otherwise, want mobile tech included in their experience. While the main conversation is about adjusting to consumer needs, there's a more prescient matter on the table for properties in development: considering technology in the design stages to ...
Beekeeper Wins HTNG’s 2018 TechOvation Award
Hospitality Technology Next Generation (HTNG) | March 15, 2018
HTNG's annual innovation award recognizes the digital workplace app as the hospitality industry's 'most innovative technology' SAN FRANCISCO, CA March 15, 2018 - The 2018 TechOvation Award was presented yesterday to Beekeeper by Hospitality Technology Next Generation (HTNG) during the HT-NEXT Award Ceremony in San Diego. The TechOvation Award recognizes companies for innovative products new to the marketplace from 2017 or coming in 2018. Beekeeper earned the coveted award for its workplace app that digitizes hospitality workers who don't sit behind a traditional desk and don't have access to work email. By connecting operational systems...
How the New Airbnb Offerings Impact the Hotel Industry and What Hotels Brands Can Do to Win in the Sharing Economy
Kyle Killion | March 15, 2018
Boutique Hotels Beware: The Hotel Industry Gets a New Frenemy By Kyle Killion Longtime hotel industry rival, Airbnb, continues to make headlines with its latest offering. In an effort to own more vacation accommodation bookings, the company, which built its business on being the anti-hotel alternative, now offers more boutique hotel listings than ever before. But, even as Airbnb adds more hotels into the mix, hotel brands are not featured. Despite this, there is a lot that hotel brands can do to stay competitive in the sharing economy. Why are hotel brands letting Airbnb win? Hotels have experienced strong growth since 2008, but alterna...
If Your Hotel PMS Doesn’t Include These 6 Things, Your Competition May Be Winning
March 15, 2018
Jos Schaap CEO and Founder StayNTouch What differentiates your hotel from your competition? Is it your personal service, your amenities, or something else? No matter what your differentiator is today, our changing world forces hoteliers to always be looking for ways to further improve on what sets them apart. One way to boost your competitive advantage is through updating to a modern, advanced hotel PMS to help you increase efficiency, productivity, service and revenue. The world of hotel property management systems (PMS) has become somewhat confounding lately. There are a myriad of new entrants, and the legacy systems are trying to han...
Interview: Concilio Labs CEO Terri Miller Talks About the Impact of GDPR on Hotels and Their Guests
Terri Miller | March 15, 2018
Recognized as an industry expert on hospitality technology, eCommerce, and business intelligence, Terri Miller, CEO and co-founder of Concilio Labs, discusses the impending European General Data Protection Regulation (GPDR) and what that means for hoteliers. Why has GDPR become such a top-of-mind issue for the hospitality industry? The May 2018 deadline for GDPR implementation will significantly change the way hoteliers handle guest data. Having guest's personal data stored in the cloud has become a necessity for today's hotelier. Until now, fines for breach of data protection regulations were limited and enforcement actions infrequent....
From Dreaming to Booking Part III: The Planning Phase – How to Capitalize on the Planning Phase of the Travel Planning Journey
HEBS Digital | March 15, 2018
By Margaret Mastrogiacomo, VP Strategy This article is part three in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the second stage of travel planning: the planning phase. The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase starts to become a reality, setting the travel planning phase in motion. Read on for part three of our five-part series titled, "How to C...
NAVIS Raises the Bar to Achieve Highest Level of PCI DSS Level 1 Certification
NAVIS | March 15, 2018
Top designation reflects NAVIS' adherence to the highest industry requirements for ensuring the security of its hotel and vacation rental clients' guest data BEND, Ore. (March 15, 2018) – NAVIS, the leader in reservation sales and marketing technology for the hospitality industry, today announced that it achieved Level 1 Compliance with the Payment Card Industry (PCI) Data Security Standard (DSS). The company has now reached the highest industry rating any business can attain for payment data security. The PCI standard is the most rigorous payment-card security standard available globally and is designed to minimize the exposure o...
Agilysys to Sponsor Crescent Hotels & Resorts Leadership Conference
Crescent Hotels & Resorts | March 15, 2018
ALPHARETTA, GA. — March 15, 2018 — Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of next-generation hospitality software solutions and services, today announced that the company is a sponsor of the 2018 Crescent Hotels & Resorts Leadership Conference to be held March 19-21 at the Sheraton Bay Point Resort in Florida. Crescent Hotels and Resorts is an award-winning, premier hotel management company in North America. The annual Leadership Conference is attended by a variety of corporate as well as regional leaders in hospitality, such as general managers and sales directors, and the three-day event features a tr...
A Hotel Marketer’s Guide to CRM
Cendyn | March 15, 2018
Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian of the hotel's brand, the marketing manager ensures that all guest communications are on brand and on message. Additionally, as a primary generator of demand, they use the CRM system to find opportunities to drive revenue and increase profits. The marketing manager also acts as data scientist, extracting data and running reports to keep colleagues informed of trendsand patterns in guest behavior and preferences. Key areas of responsibility for the hotel ma...
ALICE Shares Everything They Learned About GDPR Compliance
ALICE | March 14, 2018
by Alex Shashou Introduction ALICE has been working hard to fully understand the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and its obligations on us and our customers. We'd like to share what we've learned in order to help hoteliers and anyone else who has to figure out what is going on. 1. What's the GDPR and why should I care? In essence, the GDPR was brought into effect to strengthen and unify data protection for all individuals within the European Union (EU). Building upon the 1995 Data Protection Directive (Directive 95/46/EC), the GDPR was approved by the European Parliament, the Council of the European ...
Cloud5 Adds Vertical Booking USA to Its Growing Roster of Contact Center Clients
Vertical Booking | March 14, 2018
Fast, seamless takeover of voice reservations for select Vertical Booking USA properties ensures guest service, increases revenue Chicago, IL (March 14, 2018) — Cloud5 Communications Contact Center, the leading provider of voice reservations and enhanced agent services exclusively for the hospitality industry, today announced that Vertical Booking USA has implemented Cloud5 Voice Reservation Services across 45 of its properties. The addition of these properties expands Cloud5's established relationship with Vertical Booking USA, making it one of the company's largest distribution and revenue management partners. Cloud5 provides hi...
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Milestone | March 14, 2018
New unified user interface and modular functionality provides greater flexibility and power for both self-service and full-service clients. San Jose, CA | March 14 2018. At the annual SMX West Conference today, Milestone Inc. announced the upcoming launch of the Spring 2018 edition of Milestone's Digital Presence Cloud. "We are very excited about this new release," Said Milestone CEO, Anil Aggarwal, "The new user interface is gorgeous, and provides advanced features at a click," continued Mr. Aggarwal. Milestone's Digital Presence Cloud helps multi-location or multi-person businesses with their digital market...
Amazon’s Influence on Online Travel Agencies
HEBS Digital | March 14, 2018
By Max Starkov Background: A recent analysis of Amazon's ability to disrupt online travel agencies by Morgan Stanley was recently in the news with a number of opinion articles on the subject being published. "Online travel has proven immune to Amazon disruption so far. But as we have seen with other categories, that doesn't mean Amazon won't try again, and they should. Amazon's focus on selection/service, pricing, and frictionless payment that drive conversion and stronger user economics also translate directly to travel," said analyst Brian Nowak from Morgan Stanley. Many hospitality industry experts chimed on the subject, with opinion...
Milestone Announces Milestone Pages: Schema-Powered Local Pages for Location-Based Businesses
Milestone Inc | March 13, 2018
Milestone Pages, dynamic local pages with locator engine, powered by Milestone CMS and Milestone Local for retailes, automotive suppliers, banks, medical industry and any location-based business Voice-search enabled local pages with features like automated geo identification Advanced SEO-friendly features that help local pages outrank content by 3rd party review sites AMP support Advanced engagement features like products and services, FAQ pages, local events, tips and team pages Embedded location-specific reviews to provide greater confidence to consumers Custom designs that are brand-friendly and seamless with your website pre...
Aptech Computer Systems Announces Strategic Partnership With Inova Payroll
Aptech | March 13, 2018
Partnership Brings New Level of Convenience and Expanded Service to Customers of Both Companies Pittsburgh, PA., March 13, 2018 – Aptech Computer Systems, Inc., one of the leading hospitality accounting and business intelligence technology companies, announced a strategic partnership with Inova Payroll, a national payroll and human resources service provider. Aptech customers who select Inova's payroll and HCM technology will be able to view payroll expenses in Aptech's accounting systems, PVNG and Profitvue, and see labor information in Aptech's hospitality business intelligence application, Execuvue®. "This partnership bring...
Del Lago Resort & Casino is Engaging Guests With Intelity
Intelity | March 13, 2018
With nearly 10,000 engagements each month, guests of the Finger Lakes destination are interacting with Intelity's ICEapp and placing requests daily via ICEbedside tablets [Orlando, Fla. – March 13, 2018] —The Del Lago Resort & Casino is proof that the right mobile app will drive guest engagement and revenues. Since opening the hotel in July, which includes a European-style Spa and a 3,700-square-foot banquet facility, guests are initiating approximately 10,000 engagements a month with the property through the Intelity ICEapp and ICEbedside tablets. Analytics show that people are looking at resort and casino information d...
Beekeeper Offering 31 Point GDPR Assessment Checklist to Hoteliers Preparing for Compliance
Beekeeper | March 13, 2018
Already GDPR compliant, the Beekeeper digital workplace app protects employees and hotel guests against data threats SAN FRANCISCO, CA March 13, 2018 - Beekeeper, a GDPR compliant developer of a digital workplace app, is offering a "31 Point Assessment to Ensure GDPR Compliance" white paper to assist hoteliers in preparing for the European General Data Protection Regulation deadline that goes into effect May 25, 2018. GDPR protects European Union (EU) residents' personally identifiable information against security breaches. Any hotel that does not comply is risking heavy fines. "If you operate a hotel in North American, GDPR directly af...
7 Reasons Hotels Choose StayNTouch Over Other PMS Solutions
StayNTouch | March 13, 2018
Free guide reveals why Rover PMS has quickly become the preferred PMS solution for independent hotels, resorts and chains worldwide (March 13, 2018) - Hotels rely on their PMS for managing their operations, their marketing and every stage of the guest journey—from planning to check-in, during the stay, at check out, and after the visit. However, choosing a property management system goes much deeper than features and functions. There are several other considerations. Most importantly, you must keep in mind that the software the invest in will impact how efficiently your employees perform, the quality of guest service you provide, ...
