HEBS Digital’s advertising and marketing campaign for The Resort at Pedregal, Travel+Leisure’s #1 resort hotel in Mexico, was recognized with a Silver Adrian Award. This win reflects a successful increase in bookings that achieved a 57X ROI.
New York, NY (January 4, 2019) – HEBS Digital has been honored with a Silver Adrian Award for their work on The Resort at Pedregal’s Here Comes the Sun multichannel campaign by the Hospitality Sales & Marketing Association International (HSMAI) for 2018.
Known for its award-winning service and amenities, The Resort at Pedregal began development of this campaign with affluent travelers in mind. To attract the attention of this audience, HEBS Digital worked with the client to develop upbeat messaging and imagery with a memorable theme. The package included VIP round-trip airport transfers, a daily gourmet breakfast, 20% off exclusive excursions, welcome margaritas, and a complimentary bottle of Clase Azul tequila.
“We are always looking for creative ways to drive bookings that reach our niche affluent travelers; we thrive on providing guests with exceptional service and unmatched experiences," said Adriana Silva, Senior Marketing & Public Relations Manager at The Resort at Pedregal. “It’s a collaborative achievement for all teams involved and such an honor to receive this recognition for our hard work."
Utilizing SEO, SEM, email marketing, TripAdvisor display, social media ads, and merchandising on the resort website, HEBS Digital deployed creative across multiple channels that worked together to drive direct bookings for The Resort at Pedregal, including:
- 9% increase in unique website visits
- 1,816 visits and 5,247 pageviews from email marketing
- 229 bookings totaling 829 nights
- 57X ROI
“The Adrian Award and performance of the Here Comes the Sun campaign are a direct result of the collaboration of talented individuals across HEBS Digital, The Resort at Pedregal, JRPG Hospitality, J Public Relations, and others. I am thrilled that we were able to develop an engaging, enticing campaign that drove awareness and new visitors to the resort,” said Jacqueline Lucas, Senior Account Executive – Team Lead at HEBS Digital.
