Hard Rock has partnered with Vizergy Digital Marketing to launch an innovative new website site that seeks to keep customers engaged with the brand and create awareness with creative functionality and a world class user experience.
Having a deep understanding of their customers’ needs, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults. The Hard Rock team is continuing to find innovative ways to provide their loyal guests with Hard Rock experiences, highlighting their hotels and resorts, cafes, music venues and casinos.
Want to check out the latest merchandise? Visit the Rock Shop, where you can shop for everything Hard Rock. Wear it. Give it. Collect it. Love it. Explore Hard Rock’s collection of over 80,000 pieces of music memorabilia, from Madonna’s “Like a Virgin” Wedding Dress, Elton John’s hand painted piano and Brittany Spears iconic waitress outfit.
Discover the latest Hard Rock destinations all over the world, from all-inclusive resorts, to the world’s only guitar shaped hotel.
Built on Vizergy’s proprietary content management platform and supported by the Vizergy Marketing System, Hard Rock’s digital team is able to personalize user content, integrate with third party applications and loyalty programs and drill down into key engagement KPI’s.
Vizergy’s President Robert Arnold says of the project, “It has been fantastic to see the Vizergy team come together with Hard Rock to build this future award-winning site that will bring tremendous value to the brand and interactivity and entertainment value to its customers.”
