(San Diego) June 16, 2020 – Cloudbeds, a leading provider of cloud-based software solutions for more than 20,000 hotels, hostels, and vacation rentals across the globe, released the results of a sentiment survey with responses from more than 1,000 independent owners and operators across 65 countries.
The goal of the survey is to equip Cloudbeds’ customer base with key market level indicators that will be integral to decisions they make as part of their recovery plans moving forward. The survey incorporated everything from the timing of restriction liftings to demand channels.
The majority, 64%, said they expected to be open by late August, indicating that the upcoming summer months could be saved and serve as the launchpad towards a long- term full recovery for independent lodging properties. Additional key indicators from the survey pointed to 32% of the properties that responded are currently fully open.
Anticipating the next 12 months, compared to pre-COVID, the responses are consistent with emerging demand data and growing optimism that the industry will continue on the path to returning to 2019 levels over the next 18 months:
- Reservations trends:
- 43% expected to have more local travelers visiting their properties than in the prior year and 22% expected to have about the same
- 35% expected to have fewer local travelers visiting their properties than in the prior year
- Regarding guests from international destinations, the vast majority, 78%, expected to have fewer than the year before, however, further changes to restrictions would change this sentiment
- Regional trends:
- North American, Central Asian and Oceania properties responded with moderate optimism, expecting to increase their reservations through the balance of 2020
- Latin American, European, and Southeast Asian properties responded with a more reserved outlook, not expecting their reservations to increase until early 2021
- The global average for optimism remained neutral
- Trends by property type
- Boutique Hotels, Flat Hotels, Campgrounds, and Vacation Rentals have a mostly positive outlook
- Independent Hotels, Motels and B&B’s have a neutral to a positive outlook
- Hostels, Resorts, and group-oriented properties have a mostly negative outlook
- Direct bookings represented 43% of expected reservations. OTA reservations were estimated to account for 49%
Cloudbeds will continue to monitor key indicators of recovery across all markets where they have customers. Learn more here.
