Global lifestyle brand leverages UrVenue’s best-in-class platform for clubs and events in Singapore, Japan, and Malaysia.
LAS VEGAS, FEBRUARY 20, 2024 — Zouk Group, a global lifestyle brand specializing in nightlife, entertainment, and dining, has selected UrVenue, pioneer of nightlife technology, as its global technology partner, expanding their current partnership to Zouk Group’s nightlife venues in Singapore, Japan, and Malaysia. Zouk Group and UrVenue first became partners in 2021 with the opening of Zouk Nightclub, AYU Dayclub, FUHU restaurant, and RedTail social gaming bar, all of which are located within Resorts World Las Vegas, a 3,500-room luxury resort on the Las Vegas Strip.
Founded in 2011, UrVenue debuted as an e-commerce solution, selling advance tickets and table reservations at Las Vegas’ largest and most complex nightclubs and dayclubs. UrVenue’s technology followed an organic evolution to become a robust commerce, operations, and guest experience platform for individual venues and for hotels and resorts with pools, beaches, sportsbooks, bars, lounges, restaurants, recreation, and more.
Zouk Group Las Vegas was the inaugural client to utilize UrVenue’s two-way integration with OpenTable and its Itinerary Builder feature, which enabled unified booking of Zouk nightclub and Ayu Dayclub, whose inventory is managed in UrVenue, and FUHU and Redtail restaurants, whose inventory is managed in OpenTable. By enabling this cross-booking of experiences in a single shopping cart, Zouk increased conversion rate and the total order value of each purchase. In 2023, Zouk Group Las Vegas also became the first client to use UrVenue’s new inventory distribution capability, enabling 3rd party resellers to sell Zouk’s live inventory in real time.
The expanded global partnership with Zouk Group now includes the use of UrVenue at Zouk’s Singapore venues, Phuture, Capital, and its namesake venue Zouk, as well as its newest venue Zouk Tokyo, inside the prestigious Ginza Hotel by Granbell.
Zouk Group selected UrVenue because of its advanced commerce, operations, and guest experience features, including VIP table management, club and festival ticketing, interactive 3D booking maps, and unified booking for upselling and cross-selling experiences. These features earned Zouk and UrVenue recognition as a finalist for the prestigious Skift IDEA Awards in 2021. Other cutting-edge capabilities Zouk is leveraging include automated price yielding for better revenue management, 3rd party distribution of experiences, and unique payment capabilities such as deposits on food and beverage minimums and full pre-payments online across different countries and currencies. UrVenue also partnered with Zouk Group to create a digital, e-commerce hub and is developing and maintaining a new, modern website for Zouk Group’s global lifestyle brand.
“Our platform was widely successful in driving revenue and efficient operations at Zouk’s Las Vegas venues, which are now world-renowned Las Vegas hot spots, drawing thousands of customers to Resorts World every day. We are delighted to expand our partnership with Zouk to include its iconic venues across the world,” said Cedric Ancellin, UrVenue’s Founder & Chief Technology Officer. “It has built unparalleled nightlife experiences for over 30 years and is still continuing to grow and innovate. We look forward to growing with Zouk and driving revenue to all of its venues globally.”
Andrew Li, CEO of Zouk Group, said he is extremely pleased with the collaboration, which is creating unforgettable guest experiences and building brand recognition. “Our customers are looking for exceptional, all-encompassing experiences, which begins when they go to our website and reserve their tables and continues until they leave at the end of the night,” Li said. “Having a technology platform that creates both seamless digital and in-person experiences is critical to our success. This international expansion signifies our commitment to exceeding our guests’ expectations and our commitment to UrVenue as a technology partner.”
