January 27, 2015 – One day ahead of FITUR, the world’s tourism trade fair for the Ibero American markets being held in Madrid, the global hotel industry’s leading provider of online distribution and direct booking technology, SiteMinder, today announces it has signed on Rusticae – the largest quality club for boutique hotels in Spain.
The club’s portfolio comprises more than 250 hotel properties across Europe and Latin America, including an increasing number that are now live with SiteMinder’s Channel Manager as well as SiteMinder’s integrated booking engine, TheBookingButton, to capture direct online bookings.
“SiteMinder was founded with a hotelier’s vision and today remains focused on both continually developing its products and extending its already-large portfolio of channels, so hotels can get connected worldwide and benefit from unlimited distribution. We believe it offers the best technological solution in today’s online market,” says Isabel Llorens, Co-Founder of Rusticae.
“We particularly love SiteMinder because the company has developed easy-to-use technology for hotel properties of all sizes and its ‘make the complex simple’ concept really makes all the difference when it comes to online distribution.”
Rusticae has boutique hotels established in countryside and urban areas across Europe and Latin America, including in Portugal and France and more than 170 in Spain, alone. Its mission is to offer guests unique experiences, with ‘quality’ as its cornerstone and main business goal. The club’s website was recently awarded ‘Best Travel Website’ by the Ministry of Tourism in Spain.
Today’s announcement makes it the latest hotel group to adopt SiteMinder’s industry-leading technology, which, over the 12 months ending 30 June 2014, facilitated 18 million reservations and US$7.4 billion in revenue for hotels worldwide.
SiteMinder’s VP Sales EMEA, Jason Lewis, says, “As Spain and Portugal prove popular destinations for longer stays,[1] we are pleased such an esteemed group as Rusticae recognises the importance of streamlining its online distribution through best-in-class technology.
“With The Channel Manager, Rusticae hotels now have real-time, two-way access to more than 200 of the world’s top distribution channels. This is a major competitive advantage, particularly for those properties that have integrated their property management systems with the channel management platform to instantly capture their online bookings at their front desk.
“We are thrilled a number of the properties have also integrated TheBookingButton, to attract and convert direct bookings. TheBookingButton was the third-highest revenue-generating booking channel for SiteMinder customers last year.”
[1] ITB World Travel Trends Report 2014/2015, IPK International, December 2014
