San Juan, PR (August 7, 2015) – International Hospitality Enterprises (IHE) today announced staffing changes at two of their esteemed luxury properties. Militza Orama, formerly the Director of Sales and Marketing (DOSM) at La Concha Resort, has been appointed in the same position at the recently renovated Condado Vanderbilt Hotel in San Juan, Puerto Rico. Replacing Orama at La Concha is Hermes Croatto, who was previously the Associate Director of Sales at the hotel. Additionally, La Concha also welcomes Alain Tiphaine as the hotel’s new General Manager.
“Militza, Hermes, and Alain each possess an extensive understanding of the Caribbean hospitality industry,” said José M. Suárez, President of International Hospitality Enterprises. “We are confident that their outstanding leadership skills will bring continued success to La Concha and Condado Vanderbilt as they take on these new roles.”
Militza Orama, Director of Sales and Marketing at Condado Vanderbilt
In her new role as the DOSM at Condado Vanderbilt, Orama is responsible for creating and overseeing the hotel’s annual business and marketing plans, coordinating sales activities throughout the resort, working to maximize hotel revenue and expanding corporate accounts, and developing marketing and sales campaigns.
Orama began her career in tourism in 1995 as a Guests Services Manager at the Condado Plaza Hotel. From there, she shifted her focus to sales, taking the position as Director of Sales at Courtyard by Marriott Isla Verde where she served from 2007 to 2011, leading her team to win several awards, including the prize for ‘best sales team’ of Marriott International in 2010. In 2011, Orama began her tenure as the DOSM at La Concha Resort, winning the “Best Sales Team” award in 2013 and the “Best Sales Leader of the Year” award in 2014.
Hermes Croatto, Director of Sales and Marketing at La Concha Resort
After successfully serving as an Associate Sales Director at La Concha Resort since 2011, Croatto was promoted to DOSM at the hotel, where he will oversee initiatives in both the leisure and corporate markets, and develop and execute all sales activities throughout the hotel.
Croatto began his career at Hotel El Convento in 2001 on the operations and sales teams, and then became the Sales Director on property in 2007. Throughout Croatto’s employment at La Concha, the hotel was crowned Puerto Rico’s hottest luxury hotel by Condé Nast Traveler in 2008, and in 2009 the hotel was named one of the top 21 Caribbean escapes by The Travel Channel. He has a Bachelor of Business Administration with a concentration in Hotel Management from the University of Puerto Rico at Carolina.
Alain Tiphaine, General Manager at La Concha Resort
As General Manager of La Concha Resort, Tiphaine is responsible for all hotel operations, including the management and recruitment of employees, marketing and promotion, and the budget. He will also be tasked with interacting directly with guests, visitors and the surrounding community to ensure that all hotel procedures are efficient and exceeding expectations.
An experienced hotelier, Tiphaine has spent 27 years working in the hospitality industries of Central America, the Caribbean and Puerto Rico. Throughout his career he has managed multiple hotels including Allegro Resorts in Playa Grande Dominican Republic, Playa del Carmen in Mexico and Playa Tambor Hotel in Costa Rica. In Puerto Rico, he served as the General Manager of the Doral Resort at Palmas del Mar, and, most recently, as the owner and General Manager of Villa Montana Beach Resort. Alain has also held multiple leadership positions in the Puerto Rican tourism industry, including serving as a member on the Board of Directors of the Puerto Rico Convention Bureau.
