Continues to Disrupt Business Intelligence Market for Hotels
NASHVILLE, TN – August 18, 2015 –nSight, the leader in online consumer shopping intelligence for hotels and destinations, today announced next generation target market filters in its nSight for Hotels solutions, providing the ability for hoteliers to isolate consumer demand for future arrival dates by weekend and weekday stay patterns as well as regional source markets. The industry’s most robust target market segmentation for consumer travel intent, this new filtering provides a higher level of sophistication for hotel ecommerce teams and their agencies that redefines digital campaign strategy, increasing marketing ROI and shifting bookings from OTAs to the hotel website.
“In order to capture a higher share of transient business, hotels must quit relying on reports that show how they did last month based only on booked business,” explained nSight Founder Rich Maradik. “We’ve gotten comfortable with doing things the same way – even though every revenue management and marketing professional will tell you that they need to change in order to capture more leisure travelers. nSight gives hotels that change – a totally new perspective on how consumers shop hotels and their competitors online for the future travel. It’s reshaping how the industry can market and price, and the latest feature enhancements will make it even easier to apply these insights in BAR rate decisions and digital target marketing.”
Weekend/Weekday Filter
Hotels can see the difference in behavior for consumers shopping on third-party travel sites for future arrival dates on weekdays (Sunday – Thursday) compared to weekends (Friday – Saturday). The filter provides the top geographic target markets with the greatest search volume for arrival dates 30/60 days into the future. Users see the top personas or demographic profiles in each geographic market generating the majority of search. The filter helps hotel marketers and revenue managers distinguish unmanaged corporate travel from leisure travel for better targeting and pricing decisions. Marketers can turn the geographic markets and personas into targeted campaigns that deliver higher digital ROI.
Target market pop-up reveals priority targets by region, stay pattern and consumer profile.
Regional Source Market Filter
Cross-border travelers are a critical part of the travel industry and its growth. nSight’s new regional source market filter allows users to specifically isolate and target consumer behavior across seven regions: the U.S., Canada, Mexico, South America, Europe, Asia, and the Middle East/Africa. For example, hotel marketers and their agency partners can learn the top cities searching and booking a hotel and its comp set from Europe compared to Canada, and understand the consumer profiles driving the demand. This data can be used directly in email marketing or Google Adwords to elevate targeting as well as to improve OTA and display ad conversion.
Filter search and bookings for the hotel and competitive set by seven regions.
Free Trial for Hotels
To demonstrate the power of consumer shopping data, nSight is offering its Hotel Online Traffic Report in a free 60-day trial. Travel marketers can directly compare consumers who are searching and booking their hotel on third parties and consumers searching and booking their hotel website. The data helps hotels attract new consumers and increase bookings from their brand.com.
The nSight for Hotels Solution brings search, booking and rate dynamics into one future view so marketing and revenue management can act together to improve performance. The full solution includes the SaaS interactive application, an actionable reporting suite and robust Marketing Services.
