NEW YORK, NY February 17, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to announce it has earned two Platinum Adrian Awards in addition to its 15 other Gold, Silver and Bronze Awards. The two awards, presented to the firm at the Adrian Awards Gala on February 16, 2016, are amongst the hospitality world’s most prestigious honors.
HeBS Digital earned the two Platinum Adrian Awards in collaboration with two valued clients: Triumph Hotels and Hotel Pennsylvania. The firm worked hand-in-hand with each of these partners to create a pair of creative, conversion-focused multichannel campaigns that generated impressive direct online revenues and helped position Triumph Hotels and Hotel Pennsylvania at the vanguard of hospitality digital marketing.
2016 Platinum Adrian Awards – HeBS Digital
Triumph Hotels – Cyber Monday Multichannel Campaign HeBS Digital and Triumph Hotels used the Cyber Monday Campaign to power through a traditionally slow season in the New York City hotel market, driving more than $700,000 in revenue with a multichannel Cyber Monday campaign. The “Countdown to Your New York Dream” campaign utilized an interactive limited-time offer application, email marketing, online media, and social media tie-ins to promote the offer, driving TriumphHotels.com’s traffic to an all-time high. Learn more about Triumph Hotels’ Cyber Monday campaign.
Hotel Pennsylvania – “Selfie in the City” Multichannel Campaign HeBS Digital and Hotel Pennsylvania combined free breakfast, a map of New York City, and a selfie stick to create an extremely successful multichannel campaign. The offer allowed guests to share their NYC experiences on Instagram for a chance to win. Through social media advertising, email marketing, and native advertising on the hotel website, Hotel Pennsylvania and HeBS Digital generated 3,835% return on ad spend and a 700% increase in social media engagement. Find out more about Hotel Penn’s award-winning multichannel campaign.
“It is truly an honor to be counted among the industry’s best with two Platinum Adrian Awards this year,” said Max Starkov, HeBS Digital President & CEO. “We have put our blood, sweat, and tears into our work to drive more direct bookings and it is really paying off for our clients and for their bottom line. We continue to be so grateful for our partners who have shared their stories with us, taken risks with us, and are now reaping the rewards.”
Through collaboration, creativity and industry-leading technology, HeBS Digital and its clients accomplished a truly special feat: a multi-Platinum year at the Adrian Awards, in addition to the firm’s other 17 Gold, Silver, or Bronze Adrian Awards in 2015. The firm thanks its hotel partners for providing the inspiration for and the stories behind these campaigns.
“Earning a Platinum Adrian Award is a huge honor,” said Nicole Ferrer, Corporate Director of Sales & Marketing at Triumph Hotels. “We’re appreciative of all the creativity and dedication that went into building a strategic campaign that was not only revenue-driving but ultimately award-winning.”
