Summary: HeBS Digital announces the launch of Tsogo Sun’s new hotels, gaming, entertainment and conference portfolio brand website www.tsogosun.com. Leveraging the latest website technology, HeBS Digital’s smartCMS v7, adaptive design for the three screens, unique designs for the various hotel, gaming, conference and dining brands, best-in-breed merchandising opportunities, and much more, the new brand site aligns the entirety of Tsogo Sun’s extensive hotels, gaming, entertainment and conference portfolio under one website.
New York, NY – March 8th, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, announces the launch of a new brand website for Tsogo Sun, Africa’s premier gaming, hotel and entertainment group.
“When we started this project, we set out to completely revamp our online presence on the three screens with the overall goal of increasing bookings on our website” said Alison Mills, eCommerce Manager – Group. “We reviewed multiple firms worldwide and found that HeBS Digital’s website and digital technology and marketing offerings surpassed all other solutions. By partnering with HeBS Digital, we were able to elevate our hospitality brand to new heights, with a new tsogosun.com brand website and an efficient and streamlined website technology and Content Management System that allows us to share content across multiple properties and regions. The result is a flawless online experience that really portrays the depth and breadth of Tsogo Sun’s portfolio in one central location, and allows us to effectively communicate with our customer segments in ways that were never before possible.”
Key features of the new Tsogo Sun website:
- Adaptive design to present the best possible user experience on the desktop, smartphone and tablet.
- Backed by HeBS Digital’s award-winning smartCMS website technology that serves as the foundation for hospitality revenue-driving strategies.
- Enhanced merchandising functionality to highlight brand, regional, property and business-specific promotional offers and packages.
- Replaced over 17 corporate, hotel, gaming and conference websites; now features over 90 hotels and resorts, 14 casinos, 35 restaurants and convention center.
- Thirty unique designs combined for the hotel, resort, gaming and entertainment brands.
- Full integrations with over 15 important applications, including Brand Rewards Program, brand CRS, investor share pricing feeds, Live Theme Park Rides Availability, Live Casino Slots Payout Displays, Live Movie Theater Show times, etc.
- State-of-the-art cloud hosting and Content Delivery Network (CDN) allowing for quick page downloads (which improves the user experience, conversions on the site, and search engine rankings).
- Corporate homepage video with seamless user experience based on the website visitor’s bandwidth capabilities.
- Robust search functionality
- Travel planning enhancements including weather feeds, jackpot payout feeds, theme park rides status, a currency conversion tool, booking functionalities for movies, theatres, and event tickets, and more.
“Tsogo Sun is the leading hotel operator in all of South Africa and HeBS Digital was proud to be selected to join forces with them to develop their most important digital asset – the brand website,” said Max Starkov, President & CEO of HeBS Digital. “Our direct online channel strategy consultants, website designers and UX experts, application programmers and developers and UX designers worked hand-in-hand with Tsogo Sun to build and implement the foundations for Tsogo Sun’s direct online strategy and successfully bring their massive hospitality portfolio under one roof. The result is truly a digital masterpiece, featuring a number of industry-first capabilities including state-of-the-art website technology, the smartCMS v7 and complete merchandising platform. The new brand website is only the beginning in terms of a successful future ahead for their portfolio.”
Discover South Africa’s largest hospitality brand by visiting the new Tsogo Sun website.
