Fifteen more hoteliers use predictive data to know when demand supports higher rates
NASHVILLE, TN (May 25, 2016) nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added fifteen Los Angeles area hotel clients. Mostly independents and small chains, these hoteliers are interested in converting strong global leisure demand into rate growth that will increase ADR and elevate RevPAR over time. LA hotels look to nSight’s forward-looking shopping data to make smarter digital marketing and revenue management decisions in a strong global leisure market.
Transient consumer demand for Los Angeles from now through the summer is up 24.8% compared to last year, more than twice that of California with +11.5% growth. LA hotels use nSight’s predictive data to optimize rate and monitor the share of bookings they are able to shift from their OTA competitors.
The success of these hotels is reflected in their positive ADR growth compared to other markets. According to STR, only two markets posted a double-digit rise in ADR for the first quarter of the year: San Francisco/San Mateo (+13.0% to US$235.57) and Los Angeles/Long Beach (+11.3% to US$169.92).
Los Angeles hoteliers find that these nSight features support rate growth:
- Demand forecast calendar featuring an integrated view of rate, consumer demand and bookings for future arrival dates so hotels can optimize ADR by knowing when to hold, raise or lower rates based on consumer behavior.
- A view of unconstrained demand beyond the hotel website enabling hoteliers to increase direct bookings by targeting consumers actively shopping competitor hotels by geographic market and demographic criteria.
- Top international source markets searching and booking the hotel compared to the comp set over the next 30/60/90 days that increases marketing efficiency and ROI of PPC campaigns, email marketing, social and display ads, and website promotions.
- View of share shift from OTAs in top 25 U.S. and global markets
“Los Angeles is a dynamic, highly competitive hotel market,” said Rich Maradik, nSight Founder. “Our hotel clients in LA are focused on optimizing rate, despite the ebb and flow in consumer leisure demand,” explained Rich. “nSight helps hotels forecast peaks and valleys from seasonal and international travelers, so they know the specific dates that demand can support incremental rate increases to grow RevPAR and fuel rate growth.”
Los Angeles – San Diego area hotels using nSight travel intelligence solutions include:
- Dream Hollywood
- Hollywood Roosevelt Hotel
- Horton Grand Hotel
- Hotel Angeleno
- Hotel Irvine
- Hotel Palomar Beverly Hills
- Hotel Palomar San Diego
- Hotel Wilshire
- Palihotel
- Palihouse Santa Monica
- Palihouse West Hollywood
- Paradise Point Resort & Spa
- Shorebreak Hotel
- The Redbury Hollywood
- The Westgate Hotel
nSight works with local destination marketing organizations including Visit California, San Francisco Travel, Visit Napa Valley, City of Carmel-by-the-Sea, Visit Oakland, Visit Sacramento, Team San Jose, and Visit Tri-Valley.
nSight’s Hotel Solutions consist of the nSight interactive SaaS application and action-oriented reporting that brings search, booking, and rate dynamics into one forward-looking view so marketing and revenue management can act together. nSight equips hoteliers with predictive data that gives a clear picture of who and where consumers are who are shopping right now for a hotel and its competitive set, allowing properties to boost online presence and grow direct bookings from active, qualified consumers.
To enable hotels and management groups to experience the power of predictive consumer data, nSight offers its Hotel Online Traffic Report free for hoteliers to try. Travel marketers and channel managers can compare how consumers shop and book their hotel on third parties with how they shop and book their own hotel website.
