Situated in Islamorada, Cheeca Lodge & Spa is a tropical paradise, perfect for every type of getaway. The property worked with HeBS Digital to relaunch their website with the goals of improving user experience, increasing page visits and increasing both bookings and revenue from their desktop and mobile sites. The result is a user-friendly, visually appealing newly launched site, optimized for the three screens and focused on driving direct bookings.
As a way of promoting the new site and generating user interest and awareness, the property launched a multichannel campaign with a Limited-Time Offer Interactive Application. After the site relaunch, Cheeca saw revenue increase by over 80%, among other substantial year-over-year improvements including:
- Unique Visits: +36% YOY
- Total Visits: +36% YOY
- Bookings: +60% YOY
- Room Nights: +83% YOY
- Revenue: +80% YOY
The new site is a visual portal into the tropical retreat, featuring engaging elements such as full-page header images, a Social Wall that offers a glimpse of Cheeca’s social media activity, scrollable Events and Blog Post sections to promote engagement with robust content, a Rooms Showcase for easy exploration of on-site accommodations and a Points of Interest map that allows visitors to familiarize themselves with area attractions. Additional elements of the new site work to increase user interaction and drive bookings without disrupting the enhanced user experience, including:
- Sticky Masthead to allow the Booking Widget to scroll with the user
- Custom Marketing Message Tiles
- Custom Promo Tiles to provide further information and call-to-action buttons
- Clickable Mobile Site Special Offers
- Click-To-Call Mobile Function on Masthead and within Booking Widget
The new website is powered by HeBS Digital’s proprietary smartCMS v7 technology, winner for a third consecutive year of the Gold Stevie® Award in the Best Software Programming/Design Category in the American Business Awards, the nation’s most prestigious software-for-business awards. Powering the most innovative and revenue-generating hotel websites in the industry today, the smartCMS is so much more than a Content Management System. The smartCMS offers hoteliers complete control over their websites and direct online revenue streams.
Notable features of the smartCMS v7 include:
- Software as a Service (SaaS) Cloud-First Technology
- Supports both full responsive or adaptive design for the three screens (desktop, mobile, tablet)
- Supports multi-brand, chain, multi-property and single property hotel, resort and casino websites
- Offers complete content control of the property website (visual, promotional, textual)
- Dynamic Content Personalization Module for targeted, one-to-one marketing and merchandising, an industry first
- Complete Merchandising Platform allowing the property to sell on value vs. sell on rate and maximize conversions
- Reservation Recovery Module to win back abandoned reservations and boost conversions
- Smart Booking Widget to provide a user-friendly and conversion-focused reservations process
- Rooms Showcase Module to display accommodations in an eye-catching format and boost room and suite upsells
- Full compliance with SEO best practices
- Website Design Themes Module to update the look-and-feel of the hotel website at the click of a button
- Multi-Language Module, enabling foreign language content across the entire site
- Over 50 modules, and much more
Click here to watch a video or schedule a demo of the smartCMS.
