Aline Riemenschneider and Michael Wayne Greer head up marketing and sales, respectively; Alex Coleman joins as digital marketing coordinator
DALLAS – Feb. 7, 2018 – Positioning itself for continued rapid growth, UniFocus, the Dallas-based provider of the service industry’s most comprehensive workforce management systems and tools, has bolstered its sales and marketing organization at both the top and support levels with three strategic appointments. Aline Riemenschneider, VP-marketing, and Michael Wayne Greer, VP-sales, each have strong managerial resumes spanning more than 20 years, respectively. Rounding out the team is new digital marketing coordinator Alex Coleman.
Aline Riemenschneider, VP – Marketing Aline Riemenschneider joins UniFocus from Willow St. Agency, an innovative Dallas-based creative and digital advertising firm, where she served as vice president of account management. She brings more than 20 years of marketing and advertising experience to her position. Her strong leadership and team management skills have won new business, expanded existing business and driven revenue growth for agencies representing major accounts as diverse as Universal Studios, T-Mobile and BNSF Railway Systems. In addition to Willow St., previous agency experience includes USFI Advertising and Sullivan Perkins, both in Dallas, and Innovative Advertising in New Orleans. She holds a marketing degree from University of New Orleans.
Michael Wayne Greer, VP – Sales Michael Greer’s new role at UniFocus is backed by more than 20 years of managerial-level sales experience. He has steered sales for companies during periods of significant change and growth, managing global sales teams and sales objectives of up to $250 million. Greer joins UniFocus from Elements, a premier stone supplier based in Dallas, where he served as director of sales and marketing. Before that, he was division sales manager for Whitmore, a CSW Industrials company, for eight years. Other positions include serving as Texas region sales director for Foxworth Galbraith, senior regional sales manager for DW Distribution, sales manager for Latham Stairs & Millwork, and central USA account manager for Moulding Associates. Greer is a veteran of the United States Marine Corps.
Alex Coleman, Digital Marketing Coordinator Alex Coleman was most recently a market development representative for ACTIVE Network, LLC, a Dallas-based software company. Her digital marketing experience includes internships at Flowserve, a valve manufacturer headquartered in Las Colinas, Texas, and Yokohama Tire Corp in Wakefield, Mass. She graduated from Southern Methodist University with a major in English and minor in advertising.
