Peak Season Success Program helps hotels leverage NAVIS sales performance technology, best practices to drive profits during peak season and fill demand year round
BEND, Ore. (July 16, 2018) – NAVIS, the leader in reservation sales and marketing technology for hotels, resorts, and vacation rentals, today announced the launch of their exclusive ‘Peak Season Success Program’, which consists of best practices, case studies, and interactive webinars featuring industry experts and NAVIS clients that explore the elements of a successful peak season strategy.
The new educational resources are designed to help lodging operators drive incremental revenue during peak season and maximize the demand and on-premise volume to support future shoulder seasons. Key topics explored in the program include:
- Database growth obtained from summer demand that has long-term profitability impact
- Rate optimization
- Filling mid-week and demand pattern gaps
- Lifecycle remarketing
- Outbound marketing, beyond the booking
- Benefits of implementation during higher demand periods
- Immediate revenue in upsell opportunities
- Cases studies and real-world examples of immediate revenue gains of clients who implemented right before busy season vs. potentially less increase in Fall implementations
“During the summer peak season, many lodging providers believe that they're at their highest performance level,” explains Stacie Bushaw, National System Consultant at NAVIS. “However, in most cases, they actually have far greater profit potential when they take a holistic approach, leveraging direct business and the data they collect.”
Jekyll Island Club Resort implemented in May, just before the destination’s peak season and saw immediate returns. Revenue per booking increased 18%, and reservation team conversion rates shot up to 65%. Runner said, “The results were nothing short of amazing,” said Kevin Runner, General Manager. “We have been achieving year-over-year revenue goals for 20 straight months.”
Outbound sales programs executed during peak season further capitalize on NAVIS technology by capturing leads for future outreach. The Broadmoor, another property that integrated the technology just before peak season, made 3,000 outbound calls in the first year for a revenue gain of $770,000. During the second year, outbound revenue nearly doubled to $1.2 million.
Bushaw adds, “Hotels can’t afford to wait until the shoulder season to take on operational changes. Now is the best time to take advantage of the demand to capture and leverage data. Our technology, training and Peak Season Success Program can help them achieve that.”
NAVIS will be showcasing their latest innovations at the Hotel Data Conference in Nashville, August 15 – 17, 2018. Attendees are invited to visit the NAVIS booth to learn why leading lodging providers and hotel management companies rely on NAVIS technology and services to help them maximize direct booking revenue and improve guest service.
To register for the webinars and access the Peak Season Success Program, click here or go to https://www.thenavisway.com/peak-season-strategies.
