Europe’s largest family leisure and holiday destination resort signs 5-year agreement with Revenue Strategy Platform provider.
San Francisco, 31 July, 2018 —Spain’s PortAventura has re-contracted with Duetto, hospitality’s only Revenue Strategy Platform, after seeing a 12% uplift in revenue in 2017.
The five-year contract will see all hotels in the PortAventura portfolio continue to use Duetto’s Open Pricing application, GameChanger, and its solution for intelligent reporting, ScoreBoard.
PortAventura, which operates four 4-star and one 5-star themed hotels with 2,100 rooms, has been working with Duetto for the past two years. The team there has been so impressed with results that they have re-contracted with Duetto for an additional five years.
“We're pleased to extend our partnership with Duetto and have been most satisfied by the support model and speed with which new product enhancements are released to all customers,” said Fernando Aldecoa, Managing Director, PortAventura.
Duetto’s superior architecture enabled a Revenue Strategy to be built within the pre-existing technology at PortAventura’s hotels, providing a bespoke solution that is tailored to the different types of hotel product on offer.
“PortAventura has been seeing great results with Duetto, and one of the main reasons for that is the success we have had with room type yielding. With five very different hotels within the campus, there are multiple room types on offer. Through GameChanger, the revenue team has the ability to yield these independently according to demand across the portfolio,” said Marco Benvenuti, Chief Marketing and Strategy Officer, Duetto.
“Room type optimisation has been the lynchpin to the ROI they’ve seen. We look forward to continuing our relationship with PortAventura and to helping them drive even more business to this unique resort destination.”
In 2017, PortAventura saw a 19% increase in arrivals to 4.7 million, following the opening of its third theme park – Ferrari Land. In 2018, PortAventura is forecasting more than five million tourists will visit the resort.
