115 Million Americans Expected to Travel Over Christmas, New Year’s

Second highest year-end holiday travel forecast since AAA began tracking in 2000

WASHINGTON, DC (December 13, 2023) – AAA projects 115.2 million travelers will head 50 miles or more from home over the 10-day year-end holiday travel period*. This year’s total number of domestic travelers is a 2.2% increase over last year and the second highest year-end travel forecast since 2000, when AAA began tracking holiday travel. 2019 remains the busiest Christmas and New Year’s travel period on record with 119 million travelers. 

“This year-end holiday forecast, with an additional 2.5 million travelers compared to last year, mirrors what AAA Travel has been observing throughout 2023,” said Paula Twidale, Senior Vice President of AAA Travel. “More Americans are investing in travel, despite the cost, to make memories with loved ones and experience new places.” 

AAA expects nearly 104 million people will drive to their holiday destinations, an increase of 1.8% compared to 2022. This year’s projected number of drivers is the second highest on record after 2019 when 108 million drivers hit the road for the holidays. As 2023 comes to a close, drivers can expect to pay about the same or less for a gallon of gas than they did last holiday season, when the national average on Christmas Day and New Year’s Day was $3.10 and $3.20 respectively. 

Airports are expected to be the busiest they’ve ever been over the Christmas and New Year’s travel period. AAA projects 7.5 million air travelers this holiday season, surpassing 2019’s record of 7.3 million passengers. Average ticket prices are slightly lower than last year. According to AAA booking data, the average price for a roundtrip ticket to Orlando this holiday season is $613, down from $735 last year. A roundtrip ticket to Las Vegas is $508 now compared to $705 in 2022. “It depends on your desired route and destination. There are last-minute deals to be found, but if your preference is a nonstop flight with seat selection, AAA recommends booking well in advance and protecting your investment with travel insurance,” Twidale added.  

The number of people traveling by other modes, like bus, train, and cruise, is projected to surpass 2019. AAA expects more than 4 million Americans will take alternative transportation over Christmas and New Year’s compared to 3.66 million in 2022 and 3.89 million in 2019. Demand for cruises has skyrocketed post-pandemic, and the industry is now preparing for the wave of bookings that traditionally happens at the start of the new year. “Savvy travelers know that right after the holidays is the best time to book a cruise,” Twidale said. “That’s when cruise lines offer some of the best deals, and AAA members get exclusive benefits in addition to those discounts.” 

Top Year-End Holiday Destinations 

This holiday season, many travelers are heading to warm weather destinations like Florida and the Caribbean, tourist hotspots like New York and Las Vegas, and European cities like London and Rome. Here are top domestic and international destinations, based on AAA flight booking data. 

Holiday Forecast Methodology   

Travel Forecast  

In cooperation with AAA, S&P Global Market Intelligence developed a unique methodology to forecast actual domestic travel volumes. The economic variables used to forecast travel for the current holiday are leveraged from S&P Global Market Intelligence’s proprietary databases. These data include macroeconomic drivers such as employment, output, household net worth, asset prices including stock indices, interest rates, housing market indicators, and variables related to travel and tourism including gasoline prices, airline travel, and hotel stays. AAA and S&P Global Market Intelligence have quantified holiday travel volumes going back to 2000.  

Historical travel volume estimates come from DK SHIFFLET’s TRAVEL PERFORMANCE/MonitorSM. The PERFORMANCE/MonitorSM is a comprehensive study measuring the travel behavior of U.S. residents. DK SHIFFLET contacts over 50,000 U.S. households each month to obtain detailed travel data, resulting in the unique ability to estimate visitor volume and spending, identify trends, and forecast U.S. travel behavior, all after the trips have been taken. 

The travel forecast is reported in person-trips. In particular, AAA and SPGMI forecast the total U.S. holiday travel volume and expected mode of transportation. The travel forecast presented in this report was prepared the week of October 9, 2023. 

*Year-End Holiday Travel Period  

For the purposes of this forecast, the year-end holiday travel period is defined as the 10-day period from Saturday, December 23, 2023 to Monday, January 1, 2024.