Mobile messaging is experiencing a renaissance, but how and with whom we text is changing.
No longer for just between friends, text messaging is increasingly becoming how we communicate and interact with businesses. With 90% of texts opened within 3 minutes, it makes perfect business sense for hoteliers to engage with their guests in a way that provides guests with convenience and expedience, wherever they may be, before, during or after their stay. But adding text messaging to your hotel’s communication stack shouldn’t increase operational complexity for your staff. Rather, texting should be treated like any other communications channel (like phone calls, emails, in-person or in-app requests), and funnel to the same integrated back-end.
