The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town property. The hotel partnered with the HEBS Digital team to create a fully responsive website, featuring industry-leading technology to drive direct bookings and showcase The Elizabeth Hotel’s thoughtful amenities and vibrant spaces.
They utilize the Smart Personalization Engine in order to deliver high-converting, tailored experiences across every customer touch point. Packed with technologies that allow the tracking and the capturing of visitor behavior data, the engine serves custom dynamic content based on the website visitor, business rules, customer behavior, geographic location, demographic information, loyalty status, and shopping/booking behavior.
The new website also includes custom layouts for several key pages, including the homepage and the art page, which details the curated on-site art and music collections found throughout the property. The overall seamless design of the website follows current digital trends while also embracing the unique look and feel of The Elizabeth Hotel.
These modern capabilities have been powered by HEB Digital’s award-winning, proprietary smartCMS® Website Technology Platform. Designed with the hospitality industry in mind, the smartCMS® is an easy-to-use platform with over 30 modules that allow hoteliers to take full control of their digital merchandizing, and ultimately drive direct bookings.
Check out The Elizabeth Hotel’s new website, and click here to view more innovative website designs from HEBS Digital.
