At the end of the CEO’s speech to his employees, he said, “And one other thing, we want to deliver better customer service.” Then he walked off stage.
Delivering better customer service is a good idea, but just saying you want to do so will not make it happen. Most likely, it will remain just a good idea, because, without the right implementation, the idea will never come to anything. Nothing will change.
A big part of my business is serving as a keynote speaker on customer service and CX for all kinds of companies and organizations. I always ask, “Why is this topic important to you and this audience?” Most of the time, clients have a good answer, but occasionally, I hear something like, “We have terrible customer service, and we need someone like you to come in and share what we can do to be better.”
Trying not to sound flippant, I ask, “So you think that having me or someone like me do a one-hour speech is going to fix that?”
Asking the Right Questions
This leads to a bigger discussion about the company’s desire to change and the resources – time, talent, and dollars – it requires to make that happen. I then continue with a few more questions:
- What makes you think you need help with your customer service or CX?
- What would happen if you continued to do what you do and didn’t make a change?
- What does success look like, and how quickly do you want to see results?
The answers to these questions are the fuel needed to make the choice to change an easy one.
Then, there is another series of questions to determine the investment they are willing to make to carry out this choice to change. It’s going to take time. It’s going to take training, which is about talent. And then there are the dollars. And one final choice must be made, and it may be the most important of all. Will the leadership get behind the choice to change?
To summarize, the choice to change, especially in customer service and/or CX, is more than a verbal commitment. It requires substantial and sustained effort backed by resources and leadership support. Simply expressing the desire for improvement is not enough. Real change demands actionable plans and the alignment of time, talent, and investment. Companies must determine their current service levels, define success, and commit to the necessary steps and time to achieve it.
One more question: Are you ready to invest in a future where exceptional service is not just an aspiration but a reality? Act now! Your customers and your business can’t afford to wait.
