Expanded Partnership Helps Hotels Optimize Revenues by Benchmarking Online Reputation Vs. Competitors
New York, October 15, 2015 – Duetto, the market leader in hotel profit optimization technology, announced that it has fully integrated ReviewPro’s Global Review IndexTM (GRI) data into its dashboard, helping Duetto’s customers by benchmarking reputation performance against their competitive sets. The partnership adds GRI’s advanced reputation analytics to Duetto’s tools for helping hotels fully optimize revenue and manage distribution complexity in today’s rapidly changing online marketplace.
“We’re pleased to deepen our partnership with ReviewPro, the leader in Guest Intelligence for the hospitality industry,” said Patrick Bosworth, Duetto’s CEO and Co-Founder. “While the explosive growth in online travel spends continue to accelerate, hoteliers are seeking technologies to help them stay competitive. Our integration of GRITM data provides another tool for hotel owners, operators and managers to level the playing field and recapture revenue being lost on commissions.”
Duetto provides the only pricing solution able to handle the complexity of different customer segments, room categories, length of stay restrictions and distribution channels. The company’s approach, combining Open Pricing and Big Data analysis, has enabled Duetto customers to far outpace their competitive sets, often seeing twice the rate of revenue growth over their competitors.
“We’re happy to integrate our GRITM data with Duetto’s innovative revenue strategy solutions,” said RJ Friedlander, CEO of ReviewPro.” “Under this expanded partnership, the GRITM and other data sets will be integrated into the Duetto Dashboard, enabling all hotels to gain insight into their online reputation and that of their competitors. We appreciate Duetto’s recognition of the quality and coverage of our data, which has become the industry standard for online reputation analytics.”
Based on review data aggregated from 161 online travel agencies (OTAs) and review sites in more than 45 languages, the GRITM can be calculated for a given point in time (day, week, month, year, etc.). Cornell University recently used GRITM data to prove that an increase in a hotel’s GRITM can lead to increased ADR, occupancy and RevPAR.
More than 19,000 hotels worldwide depend on ReviewPro to benchmark reputation performance, compare results between properties or against competitors and track the evolution of a hotel’s performance over time. Clients leverage ReviewPro’s Guest Intelligence solutions to more effectively manage operational and service improvements allowing them to increase guest satisfaction and revenue.
