Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to have earned nine digital marketing awards, including a “Best Hotel and Lodging Online Campaign” IAC Award, an Outstanding Online Campaign IAC Award, and Seven IMA Outstanding Achievement Awards.
New York, NY – April 19, 2016 – The Internet Advertising Competition Awards (IAC) and Interactive Media Awards (IMA) have recognized HeBS Digital with nine prestigious website design and digital marketing awards. HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm won the “Best Hotel and Lodging Online Campaign” award, IAC’s highest honor in the Hotel and Lodging Category.
HeBS Digital worked in collaboration with its valued hotel partners to win these awards, developing creative, conversion-focused multi-channel marketing campaigns and state-of-the-art property websites, fully optimized to drive maximum revenue from the direct online channel.
Awards Earned by HeBS Digital Include:
IAC Awards
- Best Hotel and Lodging Online Campaign – Selfie in the City (Hotel Pennsylvania)
- Outstanding Online Campaign – Cyber Monday Multichannel Marketing (Triumph Hotels)
IMA Outstanding Achievement Awards in the Travel/Tourism Category
- Empire Hotel Group
- Perdido Beach Resort
- Hotel Plaza Athenee
- Mahekal Beach Resort
- Portola Hotel & Spa
- La Fonda on the Plaza
- Hotel Pennsylvania
All of the winning websites were built using HeBS Digital’s award-winning content management system technology, the smartCMS v7. Empowering these properties to have complete control over their textual, visual and promotional content, the smartCMS also features Responsive Design, an innovative Smart Personalization Engine with one-to-one-marketing capabilities, reservation abandonment prevention technologies, and enhanced merchandising functionality to highlight promotional offers and packages throughout the site. The multi-channel marketing campaigns, sweepstakes, and email retargeting initiatives were built through close collaboration between HeBS Digital’s experienced website revenue consultants, clients, and technology experts at the firm. All multi-channel marketing campaigns utilized HeBS Digital’s proprietary Interactive Marketing Application technology that served as the central hub for visitors, featuring functionality created specifically to focus the website visitor on a specific marketing campaign and secure the booking.
“We are honored to have won these awards and to be recognized for creating these websites and multichannel marketing campaigns that achieved our clients’ revenue and low cost of sale goals,” said Max Starkov, President & CEO of HeBS Digital. “We truly value the partnerships we have with our clients, who work tirelessly with us in our mission to generate more bookings on their own websites.”
Each of the award-winning campaigns and website designs is a testament to the ever-increasing standards of excellence in the hospitality digital marketing space. While hard work and client success is often its own reward, HeBS Digital continues to be grateful for the opportunity to deliver compelling, results-driven campaigns and initiatives for its hospitality clients. Visit the IAC and IMA websites for more information about these awards.
