Summary: HEBS Digital’s “Closing the Loop on the Travel Journey” article, which details comprehensive 360-degree past and future guest engagement, retention, and acquisition strategies, has been featured in The Hotel Yearbook 2018 – Technology.
The Hotel Yearbook has just launched The Hotel Yearbook 2018 – Technology, an e-book offering technology insights from hospitality industry thought leaders, and HEBS Digital is proud to be featured in this respected publication.
In “Closing the Loop on the Travel Journey,” Max Starkov, President & CEO, and Margaret Mastrogiacomo, Vice President, Strategy at HEBS Digital, share strategies for comprehensive 360-degree past and future guest acquisition, engagement, and retention, with a focus on Customer Relationship Management (CRM).
Starkov and Mastrogiacomo discuss how CRM is a critical component to delivering targeted, dynamic, and relevant communication, while also providing invaluable data on a hotel’s “best guest,” which in turn can be used to identify and target future guests. The result is an increase in direct bookings, lowered distribution costs, and retention of these “best guests.”
The Hotel Yearbook 2018 – Technology is the fifth Special Edition from The Hotel Yearbook, published by Wade & Co. SA. To download this year’s edition, click here.
