Now available for download, the HeBStrategy Q4 2015 Edition offers the latest hospitality technology and digital marketing news. The Whitepaper, full of campaign ideas and case studies, is a valuable resource for hoteliers looking to maximize direct online revenues in Q4 and 2016.
How will you increase your property’s website revenues in Q4? Roll up your sleeves, pour a cup of coffee, and dig right in.
Included in the HeBStrategy Q4 2015 Edition:
• The Smart Hotelier’s Guide to Digital Marketing Article & Webinar Recap: The article and supporting webinar gives hoteliers the insights and tools necessary to help structure 2016 budgets to generate the highest returns possible and shift share from the OTAs to the direct online channel.
• Why New OTA-Like Services will be a Nightmare for our Industry: Learn why “Book on Google” and “Book on TripAdvisor” are causing hoteliers to lose more and more of their direct online bookings. Read actionable advice on how to increase your market share.
• Multi-Channel Campaigns to Boost Revenues in Q4: Take away ideas on how to boost revenue, target a specific customer segment, or fulfill ad hoc business needs in Q4. HeBS Digital offers recommendations on how to drive winter weekday and weekend business, last-minute bookings and increase advance bookings.
• Industry Benchmarks to Help Assess Performance: Read HeBS Digital’s portfolio stats on how retargeting drives revenue, find out why it’s important to utilize SEM when rebranding, discover how unique and engaging content increases time spent on the website, and see how Pinterest drives increases in inbound links.
• Property Promotion & Special Package Ideas: Increase engagement and direct bookings with enticing specials and packages that are easily implemented on the property level.
The Whitepaper includes a quick recap of the biggest technology and digital marketing happenings in Q3, trends to stay on top of for Q4, multi-channel marketing campaign ideas, industry benchmarks to help you assess your own property’s performance, and easy to implement digital marketing ideas to add a dash of creativity to your strategy this quarter.
