Tucker, GA – 6/8/2020 — Hospitality International Inc., a recognized leader in franchising of conversion and new build hotels for economy lodging, today announced “hihotels by Hospitality International” as their renamed umbrella for Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn.
Additionally, they will rebrand their direct booking website from Bookroomsnow.com to stayhihotels.com. This will help to consolidate the brands and strengthen their recognition among consumers and hoteliers in a competitive market. The new identity will provide an improved focus on their position in the everchanging hospitality landscape.
President, Jim Bloodworth said, “hihotels, is an exciting change for our organization. We are building great momentum by expanding franchisee services and development opportunities. Our new identity is just one more way we are working to grow the success of our business and continue to drive forward in a positive direction”,
Director of Operations, Gary Gobin said, “Our rebranding follows the launch of the Assurance and Marketing Program (AMP) in 2019, which was the first step in reinventing the way we do business. We will continue to use the original bookroomsnow.com website but anticipate the launch of a whole new experience sometime in the 4th quarter of 2020.”
It may seem like a small difference, but the shift is a significant one. The new name will reflect their organization’s missions, culture, and philosophies. The passion to be the best choice for economy franchising remains the same.
