Atlanta-based Hospitality Lodging Systems (HLS) will expand its Budgetel and Haven economy brands internationally under a new master license agreement with Continent Hotels Worldwide (CHW) based in Istanbul, Turkey.
The 15-year agreement covers Turkey and Russia plus countries in central Asia as well as east, central, and west Africa.
“There is a strong demand in these areas for dependable lodging at affordable prices, so the names Budgetel and Haven offer our company a distinctive way to pursue the economy market,” explains Ethem Zagikyan, Managing Partner and principal with CHW.
CHW currently operates a portfolio of 27 properties in urban areas of Turkey, Russia, Georgia, China, Indonesia, India, and Bangladesh.
The company’s divisions include Continent Hotels & Resorts for luxury and upscale properties; Ancyra Hotels & Inns for mid-scale properties; and Lofty Collection Hotels for independent luxury and upscale properties.
“American brands have a solid reputation around the world for value and quality,” says Doug Collins, Chairman and CEO of HLS. “This license agreement enables us to collaborate with CHW in providing fine accommodations to under-served hotel markets in fast-growing areas of the world. In addition, we have the opportunity to introduce America to CHW’s luxury, full-service, Continent Hotel brand.”
